Relaxation is linked to the freedom aspect of Australian culture shown in the advertising. Younger people want to relax and have time to get away from the new burdens and responsibilities mentioned in the last paragraph. Having time to not pay bills, not work, and have fun with friendly people is an amazing thing for a young adult. Australia's youth is crucial for younger generations. Most of the people in Tourism Australia's advertising were young people. This is attractive to younger people because if other young people are doing it, they should do it too. They will come to integrate and they know it is acceptable to come to Australia if they see other young people doing so. Australia's uniqueness is an attractive feature of Australia for many people and especially for those from other countries. Seeing Australia's unique animals and red earth in advertising shows the things we have that no other county has. This is the thing that will attract people from overseas to visit Australia. They will come wanting to see these "duck-billed mammals", kangaroos and koalas. Our unique landscape and animals shown in the ad will attract people from other countries and nationalities. These four aspects of Australian culture combined and showcased in this ad favor a younger, more multicultural audience.