Provides insight into the “human” cross of an issue – people’s often contradictory performances, beliefs, opinions, feelings and relationships. Qualitative approaches are also effective in classifying intangible factors, such as community norms, socioeconomic rank, gender roles, civilization, and religion, whose character in the survey question may not be voluntarily evident. When rummaged alongside measurable methods, qualitative inquiry can help us better understand and understand the multifaceted reality of a given state and the implications of quantitative data. While findings from qualitative data can often be extended to people with similar characteristics to the study population, gaining a rich, multifaceted understanding of an exact social context or wonder typically takes precedence over provocative data that can extend to other land areas or populations. . In this intelligence, qualitative inquiry differs slightly from systematic research in
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