So how do they react to their feedback?. Coca Cola is willing to listen to any feedback from its consumers and is ready to observe and learn. They are always curious about their work and very careful about their executions in new markets and daily market. By insuring yourself with executions, you can ensure a high quality of work while gaining the trust of new clients and existing clients. A company that is not afraid of feedback will always try to achieve victory. Feedback is room for improvements and ideas. Reacting to feedback can be difficult but the outcome can be rewarding. Working smart is another step towards success. Coca Cola works smart by acting with urgency whenever necessary, always being ready to respond to any changes and having the confidence to change course based on the situation. A company aware of the situational changes in the market never fails. It is essential for a company to always go with the flow and discover an effective and efficient way of doing business. Coca Cola is always aware of the performance of its employees and makes sure that its employees are aware of it