The first words Oliver speaks emphasize to everyone in the room the reality of what is happening elsewhere in the world: “Unfortunately, in the next eighteen minutes, when I have our talk, four living Americans will die from the food they eat.” Oliver speaks passionately about his argument and connects emotionally with his audience. He wants his audience to realize how many people the problem of obesity affects. He asks by show of hands how many people had children, nieces or nephews. When the audience looked around, everyone raised their hands; now Oliver is not only using his words to show his argument, but he is also visually showing his audience. The techniques that Jamie Oliver uses to effectively showcase his argument not only connect with his audience on an intellectual but also an emotional level.