Limited distribution channel reach: While its logistics arm has kept costs low, the reach has been affected, which is a weak point for Flipkart. Through the use of outsourcing, global giants like Amazon and eBay can deliver the product anywhere in the country. However, Flipkart is still struggling in this field. But Flipkart is trying hard to overcome this weakness by following various techniques.2. Acquisition Cost: Due to strong competition in the market and low customer retention, the acquisition cost is high because Flipkart acquires many customers through online advertising. According to Flipkart data, the company spends an average of Rs 400/- to acquire a new customer. Power in the hands of buyers: Since this industry is flooded with many players, buyers have many options to choose from. Switching costs are also lower for customers as they can easily transfer a service from one online retail company to another. The same products will appear in different online retail websites. Product differentiation is almost absent and the fight therefore begins only on the basis of price. Opportunities in SWOT Analysis of Flipkart 1. Business Expansion: By targeting other emerging markets the company can increase its revenues and can have economies of