In the 21st aviation industry, Boeing and Airbus are extremely well-known and successful in the financial sector. There are reasons to show that these two companies have achieved a lot. In this essay I will use the elements of the marketing mix to compare the effectiveness of both companies' marketing strategies. Boeing is the global brand that supplies aircraft and provides tremendous support to the United States, the US Air Force and serves government customers in 150 countries. The Boeing 787 Dreamliner is the most popular model in the world, it has many unique selling points that develop a brand image and differentiate Boeing from other manufacturers. Although the Boeing 787 is smaller and has fewer seats than other models, this is one of the top models that has low fuel consumption. Fuel costs are an airline's worst enemy. On the other hand, Airbus has also become a brand of quality and trust of the governments of many countries. The Airbus A380 has larger dimensions and its capacity is higher than that of a Boeing 787. This unique factor helps the Airbus A380 to increase the landing strip to 15,700 km. The Airbus A380 featured 525 passengers, which attracted investors and buyers. Boeing and Airbus have many differences in the market segmentation and targeting department. First, Boeing segmented its product into Range 2, which are commercial airplanes; defence, space and security. Commercial airplanes mainly focus on ordinary consumers, everyone has the opportunity to use the services of commercial airplanes. Furthermore, the price is reasonable and affordable, as a result, models of this range reach the peak of sales volume and play an important role in Boeing. Defense, space and security are geared towards supporting a country's military and defense. On the other hand, Airbus has separated the... middle of the paper... diversity, competitive advantage, etc. In the modern world, people prefer to travel by plane rather than other vehicles. The market condition has become an advantage for the development of Boeing and Airbus. People's lifestyles are different and trends are constantly changing, so it is important to satisfy customers' tastes. For example, Boeing commercial airplane is able to change the external decoration of the cabin, which is not only a unique idea but also flexible according to customer preferences; the Airbus passenger aircraft carried out market research and discovered a list of favorite songs, movies and games that meet customers' taste, so Airbus improved the entertainment system. In conclusion, Boeing airline and Airbus are the largest manufacturer in the entire industry. They have different marketing strategy but both companies are successful.