Researchers must decide where to locate their observations and, once they have done so, they must decide who, where and what to observe. Field studies are studies in which researchers continue to ask questions about including different types of observations or expanding the types of people and interactions they are focusing on. Data from field studies is very demanding and needs to be constantly reviewed, so as to avoid wasting precious time in case of errors. The advantage of field studies is total immersion in a totally different culture or subculture for periods of time and offers interactions, individuals and contexts to which