Historically, villains in Shakespeare's plays, Othello in particular, derive much of their power from the ability to persuade other characters in the play to do anything within the villain's will, using the word as the main tool for exploitation. Shakespeare was an expert at using language to his advantage in his plays and deeply understood the power of words. In Shakespeare's Othello, Iago's manipulative use of speech is an influential force that drives the play forward and is no exception to the villain armed with a scheming tongue. But this powerful use of the word is not simply limited to literature; there are many villains who endure in the current life and times of real society. Perhaps one of the most recognized names among all the villains is Adolf Hitler. Hitler was an Austrian-born German politician who became the leader of the Nazi Socialist German Workers' Party. It is most commonly known for the rise of fascism that spread across Europe, during World War II and the Holocaust. But how could such a cruel man rally troops representing approximately ten percent of the German population to help him carry out his morbid course of genocide? Because of his prevalent and commanding use of the word and he knew exactly how to unfailingly say what people wanted to hear. Over two thousand years ago the Greek philosopher Aristotle argued that there were three fundamental ways to persuade the public that one is correct: these three tools are called ethos, logos and pathos; the combination of these three entities is called “rhetoric”. Although Aristotle created these as three intrinsic tests, they work together to attack the person being persuaded from all points of view; in theory, if combined...... half of the paper...... and special. Works Cited"Adolf Hitler Biography - Facts, Birthday, Life Story - Biography.com." Famous Biographies and TV Shows - Biography.com. Network. November 14, 2011. Burton, Gideon O. “Persuasive Appeals.” Brigham Young University. Network. 05 November 2011. .Hitler, Adolf. "Hitler's speech in the Reichstag, Berlin." Humanitas International - Freedom of the press - Media censorship - Freedom of expression - Free press - Individual freedom - Human rights - Humanitarian action. Humanitas International. Network. November 14, 2011. .Shakespeare, William, G. Blakemore Evans, and J.J.M. Tobin. The bank of the Shakespeare River. Boston: Houghton Mifflin, 1997. Print.