(nd). Retrieved from http://www.marketing-made-simple.com/articles/push-pull-strategy.htm We will use the different methods of pull strategy, we will use mass media promotion, sales promotion, special offers and word of mouth via email, telephones because 20% of people will know about your product thanks to word of mouth. We also use social networking sites such as: Facebook, YouTube and Twitter. We use traditional methods like television through different sports related programs, radio, newspapers, magazines and billboards in cities, towns and also carry out promotional display of our product during special offers where the company makes a special price of the product with which we can also attract several famous celebrities endorse our products. We decided to choose pull strategy because we want to create a good image of our product because it is an extension of weight watchers so we need to maintain that image and we don't want to ruin the name of our product after all first impression is the last impression. Our product is of good quality and its promotion should also be of good level, we can't risk our company's health and reputation, that's why we choose pull strategy instead of push, yes, it is too expensive and very broad