Entrepreneurs have long been recognized by the business world as those who “organize and manage any enterprise, especially a business, usually with considerable initiative and risk” ( Nelson, 2012). There are many factors that make a successful entrepreneur. This essay will talk about Sawato Hitaru, fourth president of Nintendo, one of the most appreciated brands in the world (Giantbomb.com, 2014) and will analyze the aspects that led him to success and the causes that may have prevented him from doing more. profits for the company. This essay will also describe Sawato's situation in the industry and whether he is capable of promoting the company's success in the long-term future. While still studying computer science at the Tokyo Institute of Technology, Satoru Iwata already worked part-time at HAL Laboratory which is a sub-development group of Nintendo (Giantbomb.com, 2014). When Satoru Iwata graduated in 1983, he began his full-time position as a software production manager at the HAL laboratory. In 2000, Iwata was promoted and moved to Nintendo headquarters as head of the business development division. And in 2002, when the old president of Nintendo, Hiroshi Yamauchi retired, he decided to choose Satoru Iwata as successor and fourth president of Nintendo (Gifford, 2013). Nintendo is a large enterprise that has been running the family business in Japan for over a century (Sports, 2014). Usually a business operated as part of the family business will tend to choose a family member or spouse as successor because keeping the business in the family can often generate more capital for subsequent generations than other investments acquired from the family transaction. 'enterprise (W. ..... middle of paper ......I mean and Nintendo are still making profits from selling 3DS handhelds on the market (Byford, 2013 So what Satoru Iwata should do to maintain the business is to ) focus on the sales of 3DS handhelds and a type of target market to develop the suitable product for them. In conclusion, Satoru Iwata has the characteristics of a successful entrepreneur. He has his product knowledge, skills and creativity beyond to a great vision, he is also a risk taker who plays an important role in the success of the company However he also has an entrepreneur's ego of being too unrealistically optimistic which cost him the biggest failure in the world. company sales. However, with his skills and vision, he could still keep the business going and bring it back to success in the future..