The widespread image of American culture is believed to provide a solid foundation for globalization. The extensive connectivity of the modern world confirms Marshal McLuhan's prediction of the global village. Globalization is commonly seen as Western culture imputing international cultures. The Internet and television have also created transnational media, while globalization is commonly seen as a flow of information looming over Western culture. Whereas, younger generations will not be able to enjoy emerging products like Apple, Krispy Kreme and Hip-Hop. Hence the force that globalization has on the developing world. However, this develops a dispute between globalization and its effect on international cultures. The early impact of mass media on the past recognized research on the influence of media on society through aspects such as the “magic bullet” and the “hypodermic needle theory”. However, research on new media theories has decreased significantly, mainly focusing on the level of impact of transnational media. However, other scholars have been attracted to the foundations of imperial culture theories in which an alternative way of viewing different aspects of culture and society is developed without theoretical evidence. The study and notion of global interaction states that the theory of imperialism originated from Western developed countries, having a strong impact on non-industrialized countries. The theory of cultural imperialism mainly focuses on international communication in a socio-political vision. Social policy focuses mainly on aspects of leading states and their effects at the international level. Therefore, major developed countries were believed to impose their principles and beliefs on inferior and less fortunate countries. Unfair analyzes have been made... middle of paper... the balization of culture is the fusion of culture, hybridization or hybridization. Cultural hybridity is identified as a theory in which two different cultures and traditions combine to produce an effect. However, this understanding does not support the theory of the power of mixing, nor does it support the rejection of local globalization. Crossing the two boundaries, hybridity theory has created aspects of academic research that focus on intellectual discourse, the everyday construction of human interaction, and the study of performance. Hybridization researchers have been able to simplify the complicated structure of the globalization of culture in common media and communication, making it easier for researchers to understand. Néstor García Canclini, an academic and anthropologist of Argentine origin, is known for being one of the main global supporters of cultural hybridization. theory