Internet plays an important role and is widely used by people for various reasons in today's world. By using the Internet people get many opportunities. One of these opportunities that the Internet offers to people concerns commerce. Since we live in the technological age, everything changes quickly; Likewise, marketing methods are changing rapidly and keeping pace with technology. As a result of this change, a new phenomenon has recently emerged, e-marketing, which is currently replacing traditional marketing. There are different approaches towards this substitution between people who love traditional marketing and those who love e-marketing. It is now clear that e-marketing is more productive and effective than traditional marketing. First and foremost, e-marketing offers people the opportunity to enter global markets. Until the 21st century, people could only visit a limited number of markets. Yet today it is undeniable that consumers have many more possibilities to reach new markets. Internet marketing offers marketers the opportunity to reach consumers in many ways (nn, 2006, p3). Additionally, consumers can view the prices of different products and have the ability to compare them. Indeed, e-marketing offers consumers the opportunity to receive essential information on the products they are interested in. The essential thing is that they too can see the images of the products. But this is not the whole story, the main advantage of e-marketing is that people can participate in global commerce through the Internet and buy things without moving. This way, people save time. For example, with just a few clicks you can book a test drive or place an order for your iPod (quirk marketing, 2006, p3). Nowadays, because time is financially very important, the...... middle of paper ...... or this, are wary of delivery. But all the statements are not right. First, many websites have already gained people's trust and support. For example, Fox News suggests shoppers visit trusted sites like amazon.com while purchasing something (2010, p2). Also, while people buy something on the Internet, they get mobile phone code support. Furthermore, the sites offer safe trading tips for buyers which makes purchasing from these sites safe and simple. These sites pay compensation in case of delay in delivery. Additionally, the sites provide consumers with an account where they can track the package until they receive it. Consumers also have the option to contact couriers. For the reasons stated above, it can honestly be said that this type of marketing is safe enough. In conclusion, Abraham Lincoln in his annual message to congress stated that,