The definition of marketing is: "Marketing is the management process responsible for identifying, anticipating, and profitably satisfying customer needs." – CIM definition. The definition of marketing process is: “Business function and management capability. It requires planning, analysis, resource allocation, control and investment, skilled workers and other physical resources” – Edexcel Business Study Guide. Therefore, the various elements of marketing constitute the Boots Marketing Mix. The various elements of the marketing process that Boots adapts According to Boots UK, Boots promotes family values ​​and the marketing process is about finding the needs and wants of Boots customers, then finding the necessary demand for specific products and providing them at affordable prices. In order to provide the best value to its customers, Boots monitors the market environment and produces effective market strategies; developed a market communication plan in 2010; segment, target and position products to reach the right customers. Elements of MP is a combination of marketing mix. Product: Pharmaceutical products and cosmetics are made of high-quality products. Suppliers are checked frequently. Boots tailors its products to meet customer needs. Increasing revenue depends on the quality and safety of the products. Price: Customers need quality products and services at a reasonable price. Market research is invaluable for Boots to compare prices with its competitors and to offer the most reasonable price to its customers. Prices should be lower than those of the competition. Boots' main competitors are Superdrug, supermarkets and Holland & Barrett. Boots strengthens collaboration with pharmaceutical companies and suppliers to deliver annual mid-paper report. It states that “Our strategy for Alliance Healthcare is to be the world's best wholesaler and distributor of pharmaceutical products, working in partnership to provide value-added services to pharmacies and manufacturer customers.” Boots supplies prescription medicines to pharmacies. Additionally, Alliance Boots promotes its own brand Almus, generic medicines at private pharmacies. Additionally, Boots Alcura is the patient care service providing care and advice to patients and healthcare professionals. The differences between national marketing and international marketing are: Opportunities in national marketing are limited compared to international marketing. Foreign currency will benefit Boots. International politics is volatile in some places will affect the business of Boots.• Cultures, traditions, language and beliefs differ in international marketing.