Social media is an outlet that allows a company to introduce new products, control the speed at which they want to introduce their products, and free advertising. Sending a tweet or creating a status would let your customers know about a product that is released. This benefits companies because they spend less money on TV commercials, which take longer to produce and won't reach as many generations as possible using social media. Any social media site is free and it takes less than 10 seconds to publish a post on any website. Facebook also launched Facebook Ads, which helps advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage audiences by incorporating social context into advertisements, such as showing when someone's friend "Liked" an advertiser's Facebook page (Li, Lin, & Chiu, Fall 2014). There are nearly 100 million daily active Snapchatters and growing. Teens are constantly on their phones checking their pages, so there's no way they don't know about the product being released. Marketers can discover potential customers for market positioning by filtering content mentioned or discussed by online users (Li, Lin and Chiu,