Imagine it's the end of another stressful day at work, you take the 5pm subway across the city and finally arrive home. You sit on the beautiful leather sofa, cracked from years of use. Engulfed in the warmth and comfort you've succumbed to so many times before. You click on the TV, expecting to hear Channel 2 news, but commercials first. Mindless gulps of information that pass by too quickly to make sense. These commercials you're exposed to, for hours in a week, for days in a year. How does this concern you? They are advertisements; something that is synonymous irrelevant to your life. Prepare to be bombarded with an idea that will blow your mind. In the 21st century, advertising has become such a unique topic to its audience that it's truly about YOU. In more professional terms, “Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor and disseminated through mass communication channels to promote the adoption of goods, services, or ideas. "(UNCP). It was created for every viewer and has become acclimated in this sense. Over the past century, advertising has grown significantly and differentiated itself in many ways. As a result of this adaptation, two strategies have emerged main ones; Honest advertising and subliminal advertising. These two contradict each other by virtue of their multiple characteristics and it is difficult to establish which of them is more favorable in society. “So, the purpose of advertising is to help the consumer make decisions informed purchasing by creating awareness about the product." (Mahapatra). Honest advertising captures the overall goal of marketing in a much more practical method because it provides many benefits to the society opposed to sublimin... middle of paper... can also be called the "too good for- truth technique" or the “detail omission technique” (Ten Steps to Improve Reading Skills in College). This is common in political campaigns and competitive branding because it provides an exaggerated amount of information to drown out the other side. Another frequently used propaganda style is referred to as the common people method. This is due to the idea that people more often distrust rich, white candidates because they tend not to understand the problems of the lower classes. “Candidates often try to show that they are simply 'simple people' by referring in their speeches to how poor they were when they were little or how they had to struggle to go to school. " In essence, this is lying because if it weren't for the propaganda, the viewer would probably form a different opinion of the candidates as he rightfully should.