ReferencesCampbell, D. Netzer, A., International Joint Ventures. Volume 30 Retrieved from http://books.google.com/books/about/International_Joint_Ventures.html?id=ZRDTYtDeO8UCPulin, K., (2012, August 6) What Brazilians watch on TV. Retrieved from http://thebrazilbusiness.com/article/cosa-guardano-i-brasiliani-in-tvHenrique, E. (2012, December 16) 4 forecasts for the Brazilian mobile market for 2013. Retrieved from http:/ /www.forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for -2013/Lizama, V. (2013, October 18) The latest news on media consumption in Brazil. Retrieved from http://latinlink.usmediaconsulting.com/2013/10/the-latest-on-media-consumption-in-brazil/Chanes, L. Cigarini, M. Martins GA (2013, August) TV or no TV: Earn more with marketing in Brazil. Retrieved from http://csi.mckinsey.com/knowledge_by_region/americas/brand_building_in_brazilCoelho,F. (2012, July.) Branding Brazil. Retrieved from http://www.google.com/think/articles/branding-brazil.htmlFitbit will implement a different marketing approach in Brazil compared to the United States in order to generate buzz around the brand name. To capitalize on Brazil's deep passion for soccer, Fitbit will introduce the Fitbit Flex to the Brazilian market during the weeks leading up to the 2014 World Cup. To cater to local and cultural tastes, Fitbit will launch the “2014 Brazilian World Cup” version with a combination of colors related to the colors of the Brazilian flag. This special edition of Fitbit Flex will be available in retail stores in major cities such as Sao Paulo, Rio de Janeiro and Salvador. Before the mass distribution of the Flex bracelet, Fitbit will provide samples to the Brazilian national team to wear during... .... middle of paper ...... I will focus on the list of various product features. To attract readers' attention, these ads will feature Neymar da Silva Santos, a famous Brazilian soccer player who wears a Fitbit Flex on his wrist. The message will communicate that Fitbit Flex is an all-in-one fitness tracker that helps individuals, from the professional athlete to the average person, live an active lifestyle. Possible Drawbacks In September 2006, São Paulo Mayor Gilberto Kassab enforced the Clean City Law that banned outdoor advertising such as large billboards, posters, transit advertising, and electronic ads. This ban was the mayor's attempt to control visual pollution in the city after many advertisers illegally placed billboards around the city. As a result, advertisers are forced to find creative alternatives to promote their products (Hinchberger, 2011).