When gender roles were strengthened, the nuclear family was born. This ideal family, depicted primarily in popular culture, had a working father, a stay-at-home mother, and children. The television programs depicting this type of family, Leave it to Beaver and I Love Lucy, were not representative of American reality. Not all Americans were white and not all women were happy living as housewives (Boyer 101). Although most did not fit the mold of the nuclear family, it was something to aspire to and many advertisements were aimed at this “perfect family”. An advertisement for Munsingwear Look-Alike Pajamas (54) paints a picture of a happy family on Christmas morning. They're enjoying their new toys, and the mother/daughter pair are "beautifully matched," while the father/son are "perfectly matched." It gives the impression that your family could be so joyful and relaxed if only you had these beautiful and beautiful pajamas. Another ad shows a family unit (34) promoting the sale of war bonds: “Help give your family a better world when you buy U.S. savings bonds.” This ad works on the insecurities of Americans during the times of the Reds