Topic > Globo Manipulation - 623

Globo is the most influential channel in Brazil and the fourth largest network in the world, but it has had a strong impact for decades, since its creation (Mattos). Globo has been a shady company from the start; In 1965, an American company, Time Life, invested $6 million in the Globo television station, but a parliamentary investigation found that the partnership had taken place on illegal terms. Unlike other companies, Globo did not need to pay interest, so their partnership was dissolved a couple of years later (Mattos). Roberto Marinho, owner and founder of Globo, easily gained many viewers thanks to the large capital invested, while his competitor and the second largest Brazilian channel, TV Tupi, had a budget of only U$300,000 (Beyond Citizen Kane). Globo Network is the "number one audience practically every day, every time, with every audience", and as surprising as it may seem, its 1970 soap opera “Selva da Pedra” achieved a rating of 100%, which means that all televisions were tuned to Globo (“Brazilian Television,” “Beyond Citizen Kane”)....