The marketing mix, which consists of price, product, place and promotion, are essential tools that play a fundamental role in determining the fate of a company. The right marketing mix could mean profit and an unbalanced marketing mix could be the reason for a company's failure. A simple search on “Bopal” takes us to the Bhopal gas tragedy that killed several thousand people in India and left thousands more disabled. There may be many others who are still suffering from the consequences of that disaster. Before launching a new product on the global market it is the responsibility of every company to do research. A clean research objective will help ensure that the company has the right information to launch its product, in the right place. The case study gives us the product and the place. Q: What do we offer? A: The insecticide called "Bopal" Q: The target market/potential customers? A: Customers located in India. A research study should be conducted based on these key terms. This will address any key issues that the business may face and provide solutions and recommendations in order to avoid potential losses. Primary research such as surveys, interviews, focus groups would have helped to specifically collect the necessary data for Umberto's insecticide before its launch. This will be reliable, qualitative and directly related to the product while also focusing on the product name. Since this product was to be launched in India, any problems with the name would be mentioned in the......middle of paper......languages ​​spoken in India. Include sincere and heartfelt thoughts about the disaster in relation to their culture and Umberto's thoughts on the issue. Identify the pain and suffering that locals would like to hear about. Reach out to the community, charitable organizations and political parties and ask for their assistance in resolving the matter which would help untangle misunderstandings and rid the company of negative publicity. Some of the products could have been given as gifts to the people involved in the Bopal accident and who currently work on the farm. This process can be done after announcing a different name for the product. They could come up with different names and ask local people to vote for the best name. This would be beneficial to the company and correct the level of negative publicity to some extent.