One of the most widespread advertising campaigns currently is the one organized by Corona. The famous Mexican beer company has countless advertisements in which the beer is presented on a tropical beach, in the sun, with the slogan "Where would you rather be". This type of advertising clearly tries to associate beer with a laid-back, laid-back lifestyle that consumers seem to want to have. The advertising campaign was incredibly successful and set the beer apart from similarly tasting competitors, simply based on the lifestyle associated with it. One of the main reasons this approach is so successful is that there are no limits to the type of consumer that can be persuaded. In an article written on the lifestyle approach, Mike Featherstone suggests that there is evidence in consumer culture advertising that being conscious of one's lifestyle is not limited to younger generations, because “we all have room for the car -improvement and self-improvement. expression whatever our era or our class origin”