With the idea of ​​globalization many questions arise, for example whether globalization has had a positive or negative effect on the media, not just in Britain but around the world and whether globalization is, in fact, an idea, a opinion or facts that have proven to be a struggle for years especially based on the series of books that deal with the topic of globalization such as "The Myth of Media Globalization" and "The Media and Globalization". Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Globalization can be defined in many different ways, and because globalization is such a broad topic, the number of definitions online and from various theorists. For example, three of the main definitions I discovered all focus on a different aspect and point of view of globalization. For example, the first definition states that globalization “refers to the process of rapid development of complex interconnections among societies, cultures, institutions, and individuals around the world. It is a social process that involves a compression of time and space, a reduction of distances through a drastic reduction in the time taken - physically or representationally - to cross them, thus making the world seem smaller and in a certain sense "closer" to them. to each other” (Tomlinson, 1999:165), while definition two focuses on globalization as “the intensification of worldwide social relations linking distant locations in such a way that local events are shaped by events occurring many miles away distance and vice versa” (Anthony Giddens, 1990:64) which in turn suggests that “globalization refers to all those processes through which the peoples of the world are incorporated into a single world society, the global society” (Albrow, 1990:45). Only the wide variety of definitions established by many different media theorists, and the multipurpose use of the word globalization across a number of different topics including business studies, geography, and media-based topics, contributes significantly to why the globalization is believed to have changed the media in Britain and has had an everlasting effect; but globalization not only has an effect on the financial status of the country, but also has a direct link on the effect of the industrial sector and the involvement of the country's culture. Media can be divided into three main platforms: print, broadcast and e-media. According to Ofcom's News Consumer of the UK: 2016 report, published on 29 June 2017, the statistics tie in perfectly with the idea that globalization is changing media in the UK and this may be due to many reasons which I will outline. In terms of e-media: “Nearly half (48%) of adults say they use the Internet for news today, up from 41% in 2015. + Broadcasters' websites/apps are used by 23% of all adults for news, 20% use social media sites, 17% use search engines and 15% use newspaper sites/apps.”. On the press front, “The overall circulation of printed newspapers has decreased since 2010. National newspapers fell from 9.2 million in 2010 to 6 million in 2016” and finally with reference to broadcast “One third (33%) of adults Britons say they consume news via radio and this rate has remained stable in recent years. + BARB data shows that adults watched an average of 110 hours of news on TV in 2016. Those aged 16 to 24 watched 23 hours in 2016 compared to 33 hours in 2015. In contrast, adults 65 and older watched 215 hours in 2016, aa figure that has changed little since 2010. Both from the graph showing the use of the four main news platforms "now" and from the statistics shown in the report in relation to the globalization that occurred in the 1400s and continues to grow (shown on globalization timeline attached) it is suggested that globalization has, in fact, changed the media in Britain as theYears have passed as the use of traditional media such as television and (print) newspapers has progressively declined over the four-year period 2013-2016 as predicted in the graph. While the Internet is steadily increasing from 32% to 48%. This brings me to the argument that globalization is changing media in Britain in a negative way. In relation to the increase in new media and technologies that have accompanied globalization and contributed significantly to it. As the Internet has become more popular, there is less need for printed texts such as newspapers and magazines, and as the number of print media has decreased this has resulted in less need for journalists. As a matter of fact, with the use of worldwide interconnection, communication is easier between countries, so news can be transferred and discussed more easily instead of doing everything locally, which takes more time . While this may seem beneficial to the media, it is a negative as it causes a decline in the need for the print industry and could lead to a loss of cultural identity. In fact, this was suggested in the book “Power Without Responsibility.” Some key claims range from the idea that globalization “means we share some cultures internationally – and perhaps lose our own”, “however, to the contrary, one of the most disturbing aspects of media 'globalization' is that it has led to ghettos transcontinental cultures and silos of narrow interests where people only meet like-minded people” and “it is harder to get people to pay attention to anything other than what is familiar and comfortable.” This is understandable when linked to the hypodermic needle theory which “suggests that the mass media could influence a very large group of people directly and uniformly by 'shooting' or 'injecting' them with appropriate messages aimed at triggering the desired response”. On the other hand, there are many ways in which globalization has actually helped and changed media across the world and particularly in Britain in a positive way. For example, it has been said that some influential figures have indirectly contributed to the topic of globalization through the media and this has changed the world in terms of politics, female domination and in many other ways. Notably Wael Ghonim who influenced “human rights groups, social justice movements and others…using the Facebook page as well as Twitter and other media to inform Egyptians,” Martin Luther who “used the printing press to transform his world” and Oprah Winfrey which is “watched by millions of people around the world in 140 countries. Of particular interest, she has become one of the most popular and admired figures – a role model and a hero – among women around the world.” This brings me to my next point: the use of social media has had a huge effect on the adoption of cultures around the world and therefore on globalization. For example, in terms of broadcasting platform, in the case of British singles American television programs are more accessible and vice versa. While most of these are illegal forms of streaming, it is a way to connect individuals across the world in terms of cultures and globalization. According to the report “Globalisation, UK Media and Communities”, this implies that “at the..