Alibaba CaseGiven the facts of the case, describe the reason behind Jack Ma's choice of the name Alibaba and explain the impact of the name on success and growth of the company. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayJack Ma found that Alibaba's story was well known to people all over the world and was pronounced almost the same in all languages, and had already recognized it globally, so Ma used it as the name of the agency. and from a symbolic perspective, there is a lot of power in words with strong, specific connotations that are mapped onto an aspect of a company's position. Because the name is well known, it benefits Ma's start-up, people can easily remember the company and write it down, the story of Alibaba and 40 Thieves becomes a great free advice for the company all over the world. Alibaba's business has grown and been significantly expanded. It has become the world's first large-scale collective website, search engine and e-commerce business as one of the Internet enterprises. After the merger, Alibaba's business has expanded to the fields of portal and search, and has achieved the related development of business diversification. Yahoo China's search capabilities have allowed Alibaba to broaden its reach in acquiring businesses against competition from search engines such as Google or China's leading search engine, Baidu. At the request of Chinese security authorities, Yahoo provided Shi Tao's email account, login records and email content to help Beijing police convict him. Yahoo was the first American Internet company to enter China. To maintain its position in the Chinese market, it not only receives online censorship from the Chinese government, but also plays an enabling role in cases such as the Shi Tao case. Shi Tao's case is likely to cause anxiety among Chinese Internet users, since Yahoo and Alibaba merged, Yahoo's action managed to affect Alibaba's fame. Because of this, the relationship between Alibaba and Yahoo was rapidly worsening. Alibaba's main target market group is small and medium-sized businesses, it defines a unique business opportunity that not only empowers the productive forces of small businesses but also offers much more diversified consumption choices for consumers. “The flagship website, Alibaba.com, is large and offers a wide variety of products, from red onions to red dump trucks. On the site, companies can search by product or country, view images and specifications of various products, find company contact information and, in some cases, even take a virtual tour of the company. The site is easy to navigate and gives sellers the opportunity to showcase their products to the world. "Remember: This is just an example. Get a custom paper from our expert writers now. Get a custom essay Alibaba's main target market is small non-customer businesses, they provide a platform for small businesses with a large number of customers , that's why it is classified as a B2B company. The strategy used by Alibaba is focused on providing excellent quality service to both sellers and buyers, introducing easier ways of doing business for sellers and creating an excellent shopping experience for Going forward, Alibaba will forego trade shows and instead seek more online interactions. It has also begun to expand in the opposite direction by creating Export to China, a system that allows non-Chinese companies to open Chinese-language stores to export products...