Today's world is globalized. Dynamism and innovation are the watchwords for existing brands and are the key to success for new entrepreneurs and start-ups. The success of any company depends on its in-depth market research, proactive approach and adaptability of strategies to each country and its consumer culture. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay I grew up in India, a land of diverse cultures from where I moved to New York to pursue graduate studies - a bachelor's degree in Psychology with a minor in Management. Through work experience, I have been exposed to the workings of two very different types of markets and have always loved learning about different cultures and people. Therefore, a career in international marketing would allow me to gain knowledge by studying the marketing traditions, behaviors, mannerisms, and cultural differences of various countries. I see myself working in the field of business and understanding the challenges of the global market. One company that really fascinated and sparked my interest in international marketing and the study of consumer behavior is Uber. In India, Uber is extremely popular and successful due to its brilliant understanding of consumer needs and behavior. The company has redesigned its business module by adding “cash” functionality as a form of payment which is the most popular and preferred transaction method in the country. My short term goal is to work within the marketing department of a small company or medium sized enterprise where I could make an impact and have the opportunity to influence all aspects of the marketing process from development to sales of products and services in the national market. I would like to contribute by defining specific marketing strategies that would prove successful both in the present and in the future, thus ensuring maximum profit for the company. Please note: this is just an example. Get a customized document from our expert writers now. Get a Custom Essay My long-term goal is to move from working in the domestic market to the global market. I would like to study and analyze pricing, sales, consumer demographics, and product purchasing, marketing and distribution habits, and devise strategies to ensure long-term customer relationships and success for my company in various parts of the world. I would like to focus on creating a sustainable business module, which helps companies successfully face competition in the global market. I am convinced that by studying the MBA at Baruch College I will be able to achieve my short- and long-term goals and fit seamlessly into the dynamic ecosystem that exists in the business world today.