When planning the formation of a Partnership Fitness Center Company, Jack and Jill will consider various legal requirements under Australian law. The company requires a name that is catchy among the target customers. Long, irrelevant names are not appropriate, but short, attractive names will be easier for marketing. Furthermore, they must have a company logo that will be associated with the services offered. The logo can say anything, although the association with services will facilitate the rate of market penetration. Once you have decided on your company name and logo, you need to check the availability of such names in other companies in Australia. This is a government control effort aimed at avoiding duplication of company names and causing confusion in later stages. The process is done through the Australian Securities and Investments Commission (ASIC) and can be conducted online without necessarily visiting their offices. The website has a search button, after which you type in your chosen name to submit to check for matches/similarities. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Unduplicated name proceeds to the stage of registering the company with that name via ASIC to ensure that the name is not used by another company. The process can be done online via www.asic.gov.au by registering to create a new account. Successful account creation is then followed by the online registration application process which normally takes around 20 minutes, and you get online confirmation that the company has been successfully registered under that name and has been provided with a registration certificate bearing his name. Normally, there is a company name application fee which costs AUD34 for a one-year term or AUD79 for a three-year term. Another step is the acquisition of a Tax File Number (TFN) to enable the company to file annual tax returns according to government requirements through the Australian Taxation Office (ATO)).