British 'Tony' goes shopping for some of the necessities he needs in his studio, plus a new laptop to help with editing work and fixing images will perform in his first year at the Faculty of Media and as he passes an electronics shop he is stopped by the prices of advanced devices ranging from 2,000 to 3,000 pounds ($3,890). After a few moments of thought, Tony mentioned a "50% off Black Friday discount," stating in the same decision that he should move immediately to seize the never-to-be-recurring opportunity to get an advanced device to make his study homework easier. plus an acceptable price. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Hurry, Tony. A credit card rushes to the shop, full of buyers, hoping to conclude a winning deal, missing this opportunity means that he will have to double the amount to buy the desired appliance, that is, from 4,000 to 6,000 pounds, but still and after waiting for more than two hours, he successfully completed his deal and walked out with his new computer and was done paying more than two thousand pounds. Indeed, the deal was quite profitable, but only for one party, the store, which benefited twice, the first to defend buyers who wanted to get its products, which allowed it to record sales that could have wait weeks or even months to be reached, and the second when it sold some devices at a price higher than the original price. All this is due to psychological factors, according to scientists and observers, since consumers' ignorance about the appropriate prices of products pushes them to defend the goods that their sellers sell because they are discounted, even if this reduction is not real. What makes it more explicit and confusing are those occasions such as "Black Friday" which consumers believe is an opportunity that will not be repeated, but many reports have confirmed widespread manipulation of offers made at such times. The beginningThe first use of the term "Black Friday" Friday' was in the United States in the 19th century, to indicate the collapse of the gold market in 1869, and therefore the name was associated with shopping on the day after Thanksgiving, which falls on fourth Thursday of November/November of each year. But there is another story that retail companies in the United States recorded their losses in red and black profits when preparing their accounts, and in one year the industry suffered continuous losses throughout the year, but the on the Friday after Thanksgiving, a large profit was reported with the great tunnels. To consumers thanks to discounts approved by sellers, according to the history of documentation. In another novel, Philadelphia police used the term "Black Friday" in the late 1950s to refer to the day after Thanksgiving, usually characterized by traffic chaos with crowds of shoppers and tourists, and the big football game between Army and Navy teams on the following Saturday each year, the situation was worsening and security personnel were forced to work extra hours in exceptional circumstances. In any case, decades have passed on these novels, and the established truth is that on the Friday after Thanksgiving in the United States, retail stores and retailers offer huge discounts in hopes of boosting their coffers through bumper sales, such as the number of buyers in America is estimated only during the day. Tens of millions.IllusionThe retail sector needs such events to revive its steadily declining business in theelectronic market, which has already driven dozens of retail chains in the United States into bankruptcy, knowing that online shopping sites have also become competitive with regular stores in such events. Observers believe today's success is built on the hustle and bustle of retail-driven promotions, and says "Kelly James," founder of the 'Business Directory,' 'The Company,' 'Thank You,' despite some opportunities that allow the consumer to save money on Black Friday, but these deals are actually available year-round in many places. For its part, the Wall Street newspaper in 2016, the largest retail stores in America such as Wal-Mart, 'Target' and 'Best Bay' re-propose the same offers at the same prices every year. In the same year, the price monitoring company "Marquette Trac" stated that 80% of the products on which the discount was made and 43% of the Black Friday prices refer to the "target" stores, "Wal- Mart", "JCB" and others, has not changed throughout the years 2014 and 2015. Indeed, Black Friday shows are great and save money, but pondering the details of these offers, the consumer is frustrated, usually special offers are available in very limited quantities, and in some cases this means the availability of one or two pieces of the product. In the UK in 2016, a report in which, specializing in consumer and retail related research, stated that merchants had significantly increased the prices of products before 'Black Friday' to motivate consumers to purchase them after the discount. That same year, a survey by Bayt Mori revealed that merchants were offering fake discounts in the UK, showing that half of the deals reviewed during "Black Friday" were either more expensive than before or their prices did not change. "Friday" has also become an occasion for running and running that sometimes leads to death, and according to the "Black Fry dai death" website seven people were killed and 98 others injured in the United States in the period from 2006 to 2014 , due to climbing, arguing and sleeping while driving after a long wait in front of the shops According to the website Konverschen, scientific research has shown that the fear of remorse in the future significantly influences decision-making, underlining that long-term remorse is. often associated with actions not taken by humans. In the case of consumers, remorse can relate to actions they did not take and those they also took, depending on the consumers' emotional memory, however the stampede and congestion during the Black Fridays arise from the desire of families to experience a pleasant experiment and not to buy something specific, according to the position "Dell News" specializes in tracking retail sales. As mentioned above, the post-Thanksgiving Friday shopping and markdown event in the United States, but has gained a very high reputation in other countries, with global media focusing on the huge influx of consumers into stores, has encouraged businesses from all over the world to replicate the experience. In Arab countries, the occasion has started to make itself felt in recent years, and some have tried to call it by more acceptable names such as "White Friday", with the emphasis on the continuation of the offerings for days and not just during this day, and retailers start promoting the event a month or more before its date. The attempt to change the name was not an Arab fad, but decades ago American traders also tried it, calling it 'Big Friday', but in the end the original name remained the most widespread. 'White Friday' remained the most popular. has gained fame and traders have benefited from it since the last couple of years.