In this written report the aim is to critically analyze two separate articles on the same topic. The aim is to examine the language, arguments and points of view expressed by each article and how it is interpreted by the public. According to Malthouse and Roffey-Barensten (2013 page 61) analyzing means dividing topics into elements and examining each one. The two articles analyzed come from the Mail Online published on 4 August 2013 by the journalist Fiona Macrae. For the purposes of this report we will call this article text A. The second article is Bupa published in January 2013 by Natalie Heaton Bupa's health information team. We will call this text BThe topic of childhood obesity has been widely reported in the media in recent years and has been debated in parliament. According to the Department of Health (GOV.UK), as of 25 March 2013, it costs the government more than £50 billion every year. Text A is an online newspaper and aims to attract the reader by using shocking headlines that are intended to grab your attention. He does this by using emotional language, such as “British children are eating themselves into an early grave.” It supports the headlines by using equally shocking images supposedly of children to keep the reader interested. It does this by using logical fallacies that manipulate an emotional response in place of a valid or convincing argument. (yourlogicalfallacyis.com) According to Cotteral (second edition 2011 page 117) emotional language uses words, phrases and examples that are intended to provoke an emotional response. Text A uses quotes from professionals with specialist knowledge to convince the reader that the information must be true because a specialist said so, for example research from Imperial College London which soari...... half of paper. .....dence to support arguments and statistics. The layout of each text differs in several ways. Text A is a journalistic piece and its aim is to shock rather than expose the real problem of childhood obesity. It does this by skillfully using shocking imagery and emotional language such as “alarming” to further draw the reader into the text. It is also very persuasive and descriptive outlining the shocking epidemic of childhood obesity. A typical tabloid article Text B is not journalistic at all and is written for factual medical information aimed at providing the reader with why and where childhood obesity is found and how to prevent it from happening. It doesn't need to shock or sensationalize, that's not its purpose. Although text B talks about the so-called childhood obesity epidemic, it does so in a more informative way, as you would expect from an information leaflet..