IndexIntroductionMarketing ResearchStaffing and TrainingInfrastructurePilotData Validation and AccuracyCostsConclusionList of ReferencesIntroductionThis essay will be a discussion and research on the topic of marketing research, primarily will be the definition of marketing research, secondly will be the importance of marketing research for international travel and tourism agencies Majan, thirdly will be the difference between digital data collection methods and non-digital data collection method digital that Majan international travel and tourism agencies use to analyze customer behavior and finally will be the conclusion. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Marketing researchSystematic meeting and data linked to marketing analyzes that produce information that can be used for decision making. It includes the following methodical and continuous steps that produce accurate and reliable data. Through clarification and analysis, the data is transformed into information applicable for the decision-making purposes of administrators. It is an important part of the decision making process, it helps improve marketing decision making by producing timely, accurate and relevant information. Each decision places special requirements for a relevant plan and information can be developed depending on the information encountered through a marketing research action. The science that studies problems and other aspects of marketing and related decision making and their implementation. Importance of Marketing Research for Majan International Travel and Tourism Agencies: - Ensuring that the service or product is delivered to the target customers at the right time, right place and at the right price. - Provides Majan international travel and tourism agencies with insights into their competitors and how they are approaching the market. - Help Majan international travel and tourism agencies minimize business risks: through statistical investigation, you could discover all the data you have to choose whether to move on a specific topic. For example, you may find that the specific area where you needed to open a store right now has a saturated market in your line of business, which should make you avoid settling with that choice and look for an increasingly suitable location. Here's how you can apply it: Test new structures and elements before launch. Find out why customers don't return. Gain insight into problem areas. - Helps travel and tourism managers of Majan international agencies to make the right decisions: the research can help in evaluating the imaginable offers of another item/administration and furthermore the promotional use necessary to obtain the greatest benefits. - Help Majan International Travel & Tourism Agencies identify market opportunities: Research can make it clear that another item you have arranged may not be the one your market needs. You can then choose to make changes to what you will offer to satisfy your customers. - Can find the compromise: the group includes in the launch of recent services/goods, everyone has their individual discernments and premonitions. These certainly should not be overlooked, but should go directly to the target customers; you will gather opinions from people who may be less one-sided or less openly connected to another advancement or administration. It helps to earn recent points, ideally a compromise on how exactly you will approach another shipment, another brand, or a brand repositioning.- It can help international travel and tourism agencies Majan to establish trends: If you treat your research as a continuous exercise that you do frequently, you will see that you will have a large amount of information to most likely survey your customers and build a specific pattern. - Help Majan international travel and tourism agencies to establish market positioning: it is essential to know the situation of the company at a specific time and at the right time. Information from research helps measure and screen progress, which can be invaluable in deciding choices and making a move. Difference between digital data collection method and non-digital data collection method used by Majan international travel and tourism agencies to analyze customer behavior: Staffing and TrainingDigital data collection method: Staff must have knowledge field basics and basic computer information. Personnel must be trained for machine operations, tool tasks and questionnaires. It usually takes longer to train and recruit staff. Non-digital data collection method: Staff should have a basic field of knowledge and experience. Staff should be competent to answer the questionnaire. Recruitment is clearer than in these surveys. Infrastructure Digital data collection method: The infrastructure must be in a good position to charge smart devices and back up data, store and recreate software on all smart devices. Tools should be stored in a protected location and checked for mileage and general damage. Alternative arrangements should be made in case of mechanical failure. Non-digital data collection method: Only basic infrastructure is needed to store complete and incomplete surveys. Additional replacement surveys should be printed in case the original copies cannot be used. Piloting Digital data collection method: A different pilot is a requirement for the questionnaire and the gadget to ensure that the staff are comfortable with both. Changing the software after piloting requires transferring the new form of the software to each gadget. The database structure must be updated and should be predictable with changes in the questionnaire. Non-digital data collection method: It is expected that a lone pilot (may incorporate several cycles) will test the questionnaire under field conditions. In case the questionnaire is modified after the pilot phase, all transformations must be adjusted and new revisions must be printed. Data Validation and Accuracy Digital Data Collection Method: Data collection and data entry occur simultaneously and there is no need to hire separate staff for data entry. Data can be examined in real time as the data is uploaded to the server (if configurations allow). Data validation is built into the software, which does not allow invalid values ​​to be entered. You can backcheck as usual to ensure the accuracy of your data. Non-digital data collection method: Data collection precedes data entry and so there are two separate groups for these activities. The data is reviewed manually at the end of the survey or after the data has been entered electronically. Data validation occurs at the time of data entry. New checks are performed to ensure data accuracy. Costs Digital data collection method: Despite the fact that electronic devices, such as tablets and notebooks, become less expensive, purchasing the devices is expensive. Not there .