Marketers will appear in customers' email, YouTube, Instagram, and wherever they sign up. They are always there to present their products and convince the customer that they might need it. This made the purpose of shopping other than achieving what the person needs to become an enjoyment. The concept of shopping has changed to that of addiction. According to Lisa Merlo, assistant professor of psychiatry at the UF College of Medicine. “Excessive cell phone use is associated with certain characteristic behavior patterns, including using something to feel good, developing a tolerance and needing more of it over time to get the same sensation, and l 'abstinence if deprived of it." The question therefore is: has online shopping also turned into a source of convenience? This research will examine:1- Has online shopping become addictive? And why?2- Has online shopping turned into a source of convenience? 3- Priming theory and its relationship to online shopping? 4- Compare the earnings of specific brands before and after enabling online shopping. 5- How does website organization and related articles affect about the customer? And how do companies analyze customer purchases? The information in this research will depend on the WKU program and Google Scholar. Additionally, the brand's official websites might be helpful in getting sales statistics. The objective of this research is to demonstrate that online shopping pushes the customer to be more