Sliced peanut butterL-low complexity, just unwrap it and wear itT-very high divisibility, anyone can try itA-relative advantage is low, applying peanut butter is not a big problemC- pretty high compatibility, anyone who makes PBJ would just buy this product instead of a jar of PBO-low observability, not many people will notice if you have a slice of peanut butter instead of a spreadFor the invention of sliced peanut butter, the problem bigger what I see is that spreading peanut butter isn't really a big problem to solve. Additionally, different people might prefer different amounts of peanut butter on their sandwich, which pre-packaged slices wouldn't satisfy. This invention has very low complexity. Customers simply unwrap the slice and place it on their sandwich. There are no complicated steps involved in using this product. Peanut butter slices also have high divisibility, as anyone can try using a slice and see what it tastes like. However, the relative advantage of peanut butter slices is low, since applying peanut butter from a jar isn't all that complicated. This product has high compatibility. Since it is such a simple product, it would not be difficult for customers to assimilate it into their lives. Finally, product observability is low, as it would be difficult for others to notice that the peanut butter in your sandwich was sliced rather than spread. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay A target market for this product would be parents with young children. Since they would be the ones making the sandwiches for their children, having an easy method to prepare them would be appealing to them. However, overall, I don't think getting peanut butter out of the jar and spreading it on a sandwich is all that difficult. I don't think this product represents a huge leap forward in sandwich making methods. Additionally, to prevent peanut butter from sticking to plastic, more chemicals that customers wouldn't find appealing need to be added to the food. One possible solution might be to find a way to squeeze the peanut butter out of the jar, similar to squeeze bottles for products like jelly and mayonnaise. Overall, I think this product is ranked 3rd out of four in terms of how quickly and widely it has spread to the market. Polytrack Horsetrack surface L-low complexity, simply replace the existing track with the new PolytrackT-low divisibility, costs $5 million to install so track owners should gain a high relative benefit from the investment. Less downtime means more races, fewer horse injuries means more customersC-high compatibility, tracks would be used a lot during races and would be easily integrated into the racing processO-high observability, horse owners have already indicated they see the benefits that the new tracks have on their horses and also there are more spectators at the events. I think this product has very high potential to be successfully adopted in the market. First of all, Polytrack has low complexity. Since this is a rather simple technology, no special instructions are needed to use it. However, it has low divisibility as converting the existing tracks into the new Polytrack cost around $5 million. This product is not something you can taste or try, it is all or nothing. The relative advantage of this technology is a lothigh. Horses get injured less often and are in much better shape after each race if they run on Polytrack. As horses are able to race more, racetracks benefit from increased spectator numbers and therefore more revenue. Since the material on the tracks is used every time there is a race, there would be no compatibility problems with this product. Finally, this new Polytrack has high observability. Trainers and riders can quickly tell that this new material is extremely beneficial to their horses. Racetracks quickly realize that there is a much larger audience thanks to the new material. The target market for this product would obviously be racecourse owners as they are the ones who have to make the purchase decision and install it on their properties. This material could also be spread to other markets, such as human racetracks, providing the same benefits to humans as it does to horses. Overall, I think this product would gain quick acceptance, as seen in the article mentioning that racing executives will be traveling to Turfway to check out the new material. Due to the high diffusion of this product I rank it at number 1 out of four products. QR Code on tombstoneL-low complexity, the codes can be placed anywhere and are simple to use, just scan them with an appT-high divisibility, anyone can simply find one of the codes and test it Low relative advantage, no one goes to a cemetery to look at other people's graves Medium compatibility C, this QR code can be placed on many different structures Low observability, must have you download the specific app. To me this product doesn't seem like an invention of any kind. Nowadays, QR codes can be easily generated online. It seems like the only service they provide is printing the code on a sign and taping it to a headstone. Considering that only about three dozen have been sold in recent months, the success of this product has been extremely limited. QR codes have low complexity. They can be placed in more places than just headstones such as benches, sundials and urns. All you have to do is scan them with an app on your smartphone which will take you to the correct website. This product also has very high divisibility. If someone wanted to test the product, all they would have to do is find a code and scan it. This would allow them to see exactly how it works and what kind of information is provided about the deceased. The biggest problem with this device is that it offers no relative advantage. People don't often go to cemeteries to learn about the lives of the casually deceased. There is no problem or need for this device to solve, so it will not be readily accepted. This device also has an average level of compatibility. While it seems like a simple device, it also requires the need for a smartphone and a specific app to use. Although a high percentage of the population owns a smartphone, there are still some who do not and therefore cannot use this invention. Finally, this QR code has low observability. Not many people go to cemeteries and carefully look at other people's gravestones. Furthermore, even if they saw the code, they might not know what to do with it. The target market for this product would be the relatives of the deceased. It appears that $65 for a QR code is an extremely high price for a service that anyone can provide online. One way to improve this product and encourage its diffusion on the market would be to reduce the price of the service. Overall, I would rate this product number 4 of the four products in.
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