Social media has been in practice for over a decade now, but the integration of IoT with social media has created a whole new dimension for social media, expanding its the flow rate to a greater extent. The interconnectivity of digital devices offers endless opportunities for brands by enabling them to accurately listen and respond to their customers' needs – with the right message, on the right device, at the right time. According to a report by Marketo, 51% of the world's leading marketers expect IoT to revolutionize the marketing landscape by 2020. IoT allows social media marketers to access previously unobtainable data regarding how consumers interact with their devices and products and gain better insight into their purchasing journey. It also facilitates real-time interactions, POS notifications and enables more targeted and fully contextual ads. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayWith the power of IoT, marketers can not only provide solutions to particular demographic and psychographic targets, but can also predict the solution for the individual user of a product. For example, when a car's brakes wear out, the nearest repair shop can send a targeted campaign to the consumer and direct the car to their shop. Another example is when a coffee maker breaks and the consumer angrily tweets about the experience, by being IoT enabled, the company can send an immediate reply to the consumer's tweet explaining the problem and the company can also Enable automated producer coffee substitution to address consumer dissatisfaction. A soft drink vending machine, running out of stock, can communicate with an off-site stock supplier, via the Internet, to order more soft drinks. Another example is when a consumer walks nearby a retail store, the store can send a personalized campaign based not only on the consumer's distance from the store, weather conditions, past purchasing behavior from the store, but also based on purchases from competing stores, other purchases made by the consumer that day, upcoming events on that person's Google calendar, and consumer fitness reports from wearable devices. Another field where IoT and social media are converging is Social Access Management. These technologies allow consumers to interact with IoT-enabled physical devices using their social identity. Recently, a company introduced an IoT-powered vending machine that can be accessed via tweet. Consumers used their Twitter account to get a product from this vending machine. The era of disruptive advertising can finally end if marketers fully rely on IoT data. In this new world, advertising can be beneficial and completely relevant to both the consumer and the brand. Customers will no longer be shown advertisements that are not 100% in line with their interests, behaviors and past purchases. For example, when the life of a light bulb expires, the manufacturing company may not only require a replacement, but may also send the homeowner a discount coupon to their smartphone for a new light bulb. This highly targeted advertising not only saves consumers time by allowing them to see only relevant ads, but also brings profits to the operators of..