Celebrity endorsements are a great way to attract consumers to the brand and create mass awareness among the public. Because consumers who are familiar with the celebrity will definitely try the brand, and if they like it, they will pass the message on to other people. I believe few consumers judge the brand based on celebrity endorsements. For example, David Beckham endorsed H&M and people associated his personality with the brand. This has improved the brand's image as it sells clothes for people over 35 and sales are declining from young people. And now the brand has changed its celebrity spokesperson to revamp the brand image and attract younger audiences. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay To show the multidimensionality of the product, sometimes multiple celebrities endorse the same product or brand in a series of advertising campaigns over time. This can sometimes work in favor of the brand image as it attracts and covers all different target audiences and helps advertisers reduce advertising boredom. On the other hand, sometimes a single celebrity endorsing multiple brands can be a little confusing for consumers. The celebrity conveys meanings from one advertisement to another, and multiple advertisements for different products influence the assigned meanings such that consumers perceive the celebrity as less trustworthy, credible, and less likable. From this it can be said that it is essential that the celebrities endorsing the product truly believe in the product and its affinity. In an age where everyone spends most of their day on social media, there's no doubt that celebrities have an impact on our lives. For some people more and for others less. Celebrities not only use television to promote products but also use social media such as Twitter, Instagram and Facebook to attract customers. Teenagers are the ones who are most attracted to celebrity support on social media. Nowadays, celebrities have become so influential that they have created brands for themselves and launched their own products. Like Kylie Cosmetics, it consists of makeup products that can be used by women all over the world. This company made Kylie the self-made billionaire. Through this type of promotion, it is suggested that Jenner herself is a promotional product, since her personality is so closely tied to her product. Therefore, when people buy her products, they align themselves with her and, in turn, become promotional products for the Kylie Jenner range in their own right. In this case, people buy the product because they follow Kylie and want to be like her. Despite some backlash to relaunching the same products under a different name, consumers are blindfolded and want to buy whatever it sells. I believe that social media marketing has a great influence on customers and celebrities use their pseudonym to do this for their brands. They establish a connection with customers and gain trust, which makes their followers buy the product. I believe that customers will continue to buy these products even if the product quality deteriorates in the future because they trust Kylie and want to become like her. There are some brands that open a new product line dedicated to celebrities. For example, Nike has a separate line of high-end products called Jordan, based on the sportsman Michael Jordon. Jordon fans will definitely purchase Nike products and consumers will relate Jordon's features to.