Technology has continued to advance exponentially and transformed many businesses. Thanks to the use of technology, companies can now do much of their work in a short amount of time. From surveys to closing, today's mobile, social, big data and cloud technologies are revamping the sales process. New devices, strategies and techniques have allowed these companies to improve productivity, profitability and give them the edge to stay ahead of the competition. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayThanks to the advancement of technology it is now possible to store a huge amount of customer data about their behavior and purchasing habits. It allows you to manage, analyze and acquire a huge amount of customers with a single device. Through the analytical tool of big data, the organization can identify its potential or target customers. This gives sales teams a clearer idea of ​​where to focus their efforts. Secondly, social media platforms have helped many organizations stay connected with their customers; from product knowledge to feedback. It also helped attract and engage new customers. Studies show that sales reps who use social networks perform better than those who don't. Third, selling involves a lot of tedious, time-consuming, and repetitive jobs, such as scheduling sales appointments, sending follow-up emails, etc. Which can impact productivity and profitability. Therefore, sales force automation technology automates many tasks and helps the sales representative focus on other important tasks. This allows sales managers to keep their teams updated and also retrieve sales data; customer complaints etc. and manage them in real time. Through cloud-based customer relationship management technology, the organization offers a comprehensive perspective of customer relationships by incorporating promotion, sales and customer support. You can access this CRM data from anywhere at any time. It allows sales people to quickly and detailed access to their customers' details. Research has shown that 55% of consumers who browse online are more likely to commit to purchasing than those who window shop in malls and stores. Innovation is changing the universe of offers. For organizations that use technology and tools such as big data, cloud storage and social media, the sales process will remain profitable and competitive while the one that sticks to the outdated version will certainly exit the market. Cultural Differences Human beings are different from each other and their decision making differs depending on their beliefs and values. Something right for one might be wrong for another. We humans are conditioned to react positively or negatively based on our culture, our family background of education or our religion. Due to technological advancements and exposure, cultures are changing. As human beings we are prone to change, as our attitude towards certain things such as lifestyle, preferences, etc., as well as our demand for certain technological devices and fashion, increases while the demand for other alternatives fades away. When you know the culture in which you started your business, it becomes easier for the seller to know the needs and wants of the customers. When you understand cultural differences.