IndexRole of motivation in managementBodyConclusionRole of motivation in managementThere can be no success without motivation. Many famous life coaches and motivators travel the world telling people that they need to be passionate about what they do to do it well and be successful. (Robbins, A., 1986) Doing well without motivation is still possible, but the result will never be as satisfying as it would be if only you had drive and passion. To understand why some people can motivate themselves while others need external stimuli to do anything, we should first meditate on human nature. Motivation is part of a person's character and, just like beauty or frankness, it is a gift that you can receive when you are born or can develop over time. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Now, motivated and driven people will always deliver better results than unmotivated ones, which is why it is crucial that a good manager is able to inspire and breathe hope, boldness and passion into their employees. It might seem like an easy thing to do, but very few professionals are experienced, knowledgeable and sensitive enough to do it. An effective tool used by managers to make the most of their employees' skills is job enrichment. Every human being has a set of skills and cannot express one of them, but many of them have proven to be great ways to motivate employees. Unlike job enrichment which has to do with the number of tasks each employee is expected to perform, job enrichment is based on two fundamental principles: quality and challenge. (Herzeberg, FI, 1987) According to Stuart Crainer (2000), management is an invigorating and challenging art that encompasses both theoretical and practical aspects. However, when it comes to the world of business, management should be active and not theoretical, which is why it is important to analyze how the principles, rules and theories that make up management are applied to practical situations to understand the true meaning. Virgin Group LTD is a perfect example of healthy and successful management, as it is one of the largest companies in the world with a workforce of around 50,000 employees. Whether these employees are intrinsically or extrinsically motivated is one of the questions I will find an answer to throughout this essay. Depending on the specific needs, field and objectives of a company, it is possible to motivate employees “externally”, by rewarding and/or penalizing employees, or to benefit from their intrinsic motivation, which highly educated people are more likely to possess . (Deci, E., & Ryan, R., 2002) Looking at the strategies adopted by Virgin Group LTD to motivate employees and achieve both employee satisfaction and job enrichment will help us understand what makes a company successful and how relevant the role of a manager can be within a company. BodyThere are companies that aim to reduce costs to be competitive instead of increasing profits. Now, given that no accusation can be made against these companies, for the simple reason that the business world is highly competitive and made up of many different situations, one aspect must be considered: those looking for work are unlikely to be interested in entering a a company known to reduce human resources expenses, as the Irish low-cost airline Ryanair regularly does, for the simple reason that they know they could lose their job or be transferred from time to time and this lack of stability would not help them certainly to build the career thatthey dream. In recent years, in fact, Ryanair has reduced additional human costs by applying various intelligent strategies. For example, the company's official website allows passengers to check in online before the flight and print boarding passes, which, in terms of costs, means that Ryanair has lower costs related to the check-in desk. While Michael O'Leary, Ryanair's chief executive, aims to reduce expenses to be highly competitive in offering customers low-cost airline tickets, other companies aim to grow and expand. Such companies, like Virgin Group LTD, are usually run by visionary businessmen who believe in quality, diversification and dynamism. It goes without saying that these companies receive thousands of job applications every month, as they offer employees better incentives and prospects. Founded by Richard Brenson, Virgin Group LTD's core business areas include Entertainment (Music & Film), Travel, Leisure, Lifestyle, Transportation, Gaming, Consumer Electronics, Cosmetics, Internet, Household Goods, Financial Services and many others. With so many diverse occupations, anyone looking for work will find at least one field compatible with their qualifications. Virgin's official website allows people to search for jobs within the company by entering specific keywords, so you can easily find any job vacancies in your field and area of ​​interest. Each job advertisement explains what the job offered consists of, specifying salary details, responsibilities, role objectives and requirements. After reading a few dozen job adverts, you can't help but notice that there are a number of personal qualities that Virgin Group LTD considers very important. important. Self-motivation is one of them, especially when it comes to executive and managerial roles. Other noteworthy requirements are: strong personal drive, high personal standards, competence in planning, ability to meet deadlines, analytical skills, problem solving skills, open-mindedness, mental flexibility and, last but not least, ability to motivate others. ¹ In exchange, the company offers the employee a fixed salary plus benefits, the opportunity to travel and build a career in their area of ​​expertise. Now, if we think about the hundreds of employees that Ryanair has fired and transferred in the last 7 years and compare its way of doing business and that of Virgin Group LTD, in terms of stability, motivation and growth opportunities, the latter obviously gives a feeling of security and dynamism, two factors that job seekers greatly appreciate. We can observe that there are three fundamental concepts around which Virgin Group LTD's work policies revolve: job enrichment, intrinsic and extrinsic motivation. The company, in fact, requires intrinsic motivation from its employees, but rewards them in various ways, offering them benefits. , training courses and interesting opportunities suited to their psychological needs. Self-Determination Theory, also called STD, explains the process described above in detail and, according to Deci and Ryan (2002), is the most successful motivation strategy that a company could adopt, since it guarantees better results by preserving well-being and the health of the employee. psychological health, as demonstrated by studies conducted by Pritchard, Campbell and Campbell (1977). While intrinsically motivated people perform a task for the sake of it, extrinsically motivated individuals initiate a certain activity solely to achieve an external goal. STD, on the other hand, implies internalization, therefore the transformation of external motivations into personal values, in order to.