General Motors incorporates entrepreneurship and innovation into its business objectives. This is evident in General Motors Vision statement which states that its goal is "to be a leader in advanced technologies and quality by creating the best vehicles in the world." (1) For example, General Motors has a large R&D, design, and engineering department that oversees the creativity, innovation, and invention of its strategic technologies and innovation programs aligned with its corporate vision. To be a leader in the advanced technologies of the world's best vehicles, General Motors incorporates concepts of entrepreneurship and innovation, which are essential to compete in the global marketplace.(2) In the spirit of entrepreneurship, which is the process of discovering new ways of combining resources,(5) General Motors is a majority shareholder of GM Daewoo Auto & Technology Company of South Korea and has product, engine, and purchasing partnerships with Suzuki Motor Corporation of Japan.(3) These partnerships allow General Motors to maneuver towards specific customer markets and expand its product base. Being an innovative organization also requires General Motors to establish advanced technology collaborations, which it has with Daimler AG and BMW AG of Germany and Toyota Motor Corp. of Japan (3), as well as fostering competitiveness and deferring research and development costs. (2) An example of innovation, the process of coming up with a new idea or thing, or improving an existing idea (5), is the two-mode hybrid system used today on GM's hybrid pickups and SUVs. This was the result of the partnership between BMW and GM from which both manufacturers benefited. BMW benefited from the GM battery, it ran for a long time... at mid-paper... and met its quality goals. Your most important customer will be able to choose any type of option they want on their Cruze, whenever they want. Competition – Our scissor lifts were purchased in one package for our paint shop and three others. Failure to install this new lock nut will leave us vulnerable to losing thousands of units and potentially losing hundreds of people. Not to mention the increased cost per vehicle because we didn't meet production goals. In conclusion, innovation and the need for it will never diminish, no matter how big or small. For me, for my company and for my country, innovation is the key to our success and our very existence. That said, it's better to not have a great idea and have no one to sell it to. If we want to be successful, the customer will always be first, second and third.