Today, even though controversial advertising is criticized, the fashion industry continues to use this technique. So, who is inseparable from advertising? Where do advertisements exist? Advertising is closely integrated with the company because companies will not be able to attract the public's attention if the advertising is not spectacular enough, which is why companies have chosen to use provocation in their advertisements. On the one hand, these advertisements risk being banned, but since their products tend to sell well thanks to the advertising, their brand awareness also increases. So it can be seen that even though GUCCI, Calvin Klein and Dolce & Gabbana are known for their elegance, they have chosen to incorporate sex and violence into their advertisements, both explicit and implicit. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Furthermore, the number of sexual advertisements is not only increasing, but also becoming bolder. Content is becoming increasingly “uninhibited,” which effectively reflects today's popular culture. As one fashion observer pointed out, nowadays no matter what web page you browse, sensational headlines come out and people look at too many things, so companies need something extra to grab people's attention. Through the examples provided, we know that the word “sexy” has always been used in the fashion industry. From Calvin Klein in the early 1990s to American Apparel, a well-known British designer who passed away in 2010, many designers have added sexual colors to their advertisements. Calvin Klein, the founder and famous American designer of Calvin Klein, said that he has constantly tried to portray purity, sensuality and elegance, as well as remaining consistent in style and faithfulness to his dream. However, despite the fact that the controversial advert is “a success”, it continues to face criticism. For example, GUCCI released an advertisement in 2003, in which the GUCCI logo was shaved into a model's pubic hair. The advertisement was very controversial at the time and was not approved by the public, even in the West. People have wondered if there is any ethics when it comes to sexual advertising. The most difficult part of such advertising is finding the right balance between marketing purpose, moral thresholds and legal restrictions. It is not wrong for traders to use nature as a selling point. Advertising itself is an art. The image used may be provocative, but not pornographic; can be exposed, but not vulgar. It's important to remember that marketing is, by definition, an exchange. The moment kids purchase an item with cash, they are demonstrating that that item has an incentive equal to or greater than the price they paid. While some argue that it is unfair to promote to teenagers, industry insights indicate that they are an enthusiastic and dynamic member of the target population and have significant value. In my opinion, the advertising industry should have some controversy so that our lives are richer and more colorful. However, care must be taken so that it does not have a harmful effect on adolescents. Furthermore, this does not mean that there is no reason for concern. Teens and younger demographics are being targeted, and companies are getting creative in reaching them. Using advertising sites in addition to in-store displays, packaging and online illustrated messages, the new influx of using sexual provocations or appeals to sell is coming. Please note: this is just an example. Get a personalized paper from our writers now.