Most marketers consider color to be a significant component of marketing as it can be used to manipulate a customer's feelings and vision about certain products and services. Color has impacts on non-obvious notions like the taste of food. Therefore, color psychology is the study of color and how the behavior of humans is related to color (Ciotti, 2014). Color can be applied to show different emotional outcomes such as joy, harmony or love. When used, it can arouse a person's vision of a commodity or object. However, color may have different meanings for different individuals, but the specific purposes of color are common to the entire universe. Additionally, individuals may have different views of color due to their culture and life experiences. I have applied knowledge of color psychology to brand my skincare products. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay There are two main categories of colors in my product packaging design. The first is green and sand in color to symbolize nature and the second is pink and orange in color to express the diversity of smells. Since the packaging design was created at the end of the sustainable development course, it was important to ensure that almost all, if not all, of the materials used were environmentally friendly. The external cover of the package is made of seed paper as this type of writing is not harmful to people and does not pollute the environment. Additionally, paper can be reused to grow crops when watered. We always know that nature is green. Therefore, the use of the color green in my packaging design is intended to make consumers perceive the naturalness of the product (Tsemashko, 2017). Through this idea, customers will believe that the skin care product is manufactured from naturally existing raw materials such as plants and not by mixing different chemicals in laboratories. This kind of perception attracts many customers as most people enjoy essential products because natural products have very few or no side effects. Furthermore, the sand color also supports the impression of naturalness. The two colors go further and invite people to protect the environment because they will see the value of nature in the packaging design of my products.