1) Dell Online Products and Services Ten years ago, when most business transactions were conducted offline. Today, the trend of most companies is to interact with their consumers through the Internet and not just using PCs, customers use different types of platforms such as mobile phones, tablets and other small mobile devices. Just imagine all the computer manufacturers participate in a marathon with no finishing point, guess who runs alone in front? The answers would be different, but Dell is certainly one of them. Its success comes from a strategy that most of its competitors lack. Dell has actually relied on its online sales strategy more than its offline sales strategy. In fact, the core of Dell's strengths lies in its website, which is the platform for most offers and services and also for selling computers directly from the company to customers. These offers and services are shown below: Popular Products: Product Name XPS 15 Laptop Inspiron 15 Inspiron 15 RAlienware its online offers in different divisions and "Home Offers" is one of them. From the website it sells devices for home use such as laptops, desktops and other types of devices. Additionally, Dell offers tablet devices such as Dell Venue 7, Dell Venue 8, and Dell Venue 11 Pro. Additionally, the company has recently been used to offer customized computers for individuals and groups of customers as well. This is truly a competitive advantage that makes Dell stand out compared to its competitors. Home devices are always necessary and Dell makes them available at your fingertips... in the middle of paper... ok and connected. They use social media sites to imagine their imagination and to organize business events.7) Recommendations: Reach: Focus more on customers in social media by finding what interests them and try to initiate interaction with customers and increase buzz on the brand. Take action: Improve your business website to make it more interactive with customers, for example by using product ratings and commenting on the products they have used. Dell should focus on building and expanding brand advocates and use them to increase interaction. Conversion: Use other platforms instead of relying on the company website to increase interaction in order to expand sales by providing promotional discounts and coupons. Engagement: Dell could use co-creation (procumer) with customers to engage them to help create new products and services.