IndexABSTRACTKEY WORDSINTRODUCTIONLITERATURE REVIEWSSTUDIES ON THE RAMIFICATION OF THE COST COMPONENT OF ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTEL STUDIES ON THE EASE OF USE OF ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTELISTS UDI ON GUEST SATISFACTION WHO USES ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTEL STUDIES ON DATA SECURITY IN HOTELS USING ICT (INFORMATION COMMUNICATION TECHNOLOGY) ABSTRACTWe have been able to see that guests find immersive technologies exciting and vital during their stay (ICT) provided by hotel guests reflect an exciting advancement in the hotel industry's market technologies. These innovations are developed to make purchases easier and increase the consistency of the guest experience. This study describes how hotels adapt and acquire ICT for guests and how in hotels guests develop attitudes and plan to use ICT. The paper attempts to address these concerns. Robots, artificial intelligence and service automation have started to be adopted by travel, tourism and hospitality companies. Chatbots, delivery robots, concierge robots, conveyor-based restaurants, self-service information/check-in/check-out kiosks, and many more. Despite huge advances in social robotics, research on robots in tourism has been minimal. ICT adoption depends on labor and technology costs, the availability and willingness of customers to be served by robots, the cultural characteristics of both customers and service providers, and other variables. The paper discusses the practical problems that tourism companies face in the application of ICT. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay KEY WORDS Artificial Intelligence, Service Automation, Hotel Technology, Customer Satisfaction, Information and Communication Technologies (ICT) INTRODUCTION In the current era of information and communication technology, the world and the hotel industry have adapted and have started implementing new ways to impress guests in hotels or inns around the world and its surroundings. Studies have shown that some guests who frequently travel for leisure or official business nowadays prefer more technologically supported and innovative hotels, resorts or inns for their stay during that time. They feel more comfortable with less human interaction after their busy schedules or due to privacy concerns. The study showed a significant association between ICT implementation and hotel guest happiness. It is assumed that the results of the study will be used to direct managers of hotels with the most significant impact on customer loyalty towards ICT components. These findings can help policymakers at the national level formulate optimal strategies to improve the Jamaican hotel sector (Chevers and Spencer 2017). Robotics tends to be the way of the future for hotel services, especially in manufacturing environments. Service robots are seen as a possible workforce in hotels, with the potential to replace or assist human employees, thus reducing labor costs. Several forward-thinking hotels have recently implemented service robotics to deliver exceptional guest experiences. The word “robot” is a catch-all phrase in the hospitality industry, but it's a confusing idea that applies to a wide variety of robot configurations and functions. There is a need to understand the impact of human-robot interaction (HRI) in the hospitality industry. There are skeptics in theHRI comparisons, particularly in luxury hotels, which highlight the importance of the human touch. Many people believe that robotics will never replace or fully satisfy those aspects of hotel guest interactions, such as human-staff interaction. There is only little data on the possible impact of using service robots in hotels. Investigating the opinions of hotel managers and customers on various aspects of HRI service efficiency will provide a factual basis for understanding the service future of robotics. (Choi et al. 2020). Hospitality technology began to be adopted in the mid-20th century and has been steadily improving ever since. Industry professionals and analysts have been concerned about the importance of the technology and its potential impact on customer satisfaction since its introduction. Amid these reservations, hospitality technology applications are tasked with laying the foundation for tactical advantage, increased competitiveness, improved financial efficiency and an expanded guest experience. Industry experts have been advocating the importance of technology in conducting hospitality purchasing and processes for over a decade. Hotel companies aim to dedicate considerable resources to customer experience monitoring after realizing that potential customers place a high value on experience and loyalty when choosing a hotel. Given the hotel industry's enthusiasm for software services and this latest effect of technology on guest satisfaction, this analysis aimed to quantify and track guest satisfaction with current technology-based services and investigate the extent of everyone's impact these services on customer satisfaction. (Cobanoglu et al. 2011). Exponential progress in information and communication technologies (ICT) has fundamentally changed the operational landscape of the hospitality industry. ICT is seen as a business asset that helps improve customer loyalty while offering a better experience. As a result, a customer can access the hotel's services and products from anywhere at any time. In particular, hotels use ICT to personalize their tourist attractions, which can help increase guest satisfaction. The implementation of ICT in hotels is believed to be a win-win outcome for all parties involved. (Chevers and Spencer 2017). One of the most diversified sectors in the world is the hotel sector. Consumers are gradually turning to the Internet to publish their opinions and make recreational and tourism choices. The Internet is used by 32.7% of the world's population. According to a recent survey, customers who trust the use of ICT during their stay are more likely to convey their experience in a virtual medium and establish more loyal behaviors. In this report, customers' perceptions of ICT, their loyalty and word of mouth in hotels were examined (Farías 2012). Understanding guests' use of technology in the hotel has a positive impact on loyalty. Customers who enjoy technology during their stay are more likely to share their positive experiences online. Women, younger customers, corporate guests, repeat visitors and those who receive more online recommendations are the categories where some effects of WOM are most powerful. There may be a connection between receiving and participating in eWOM. ICT-savvy customers are more loyal if online ratings moderate such ICT-related relationships. Loyalty is measured based on expectations and recommendations (Moliner-Velázquez,Fuentes-Blasco and Gil-Saura 2019). The introduction of ICT, IMC and guest preferences by hotels will increase the brand loyalty of hotels and give them a competitive advantage. Traditional marketing strategies are no longer sufficient to distinguish one hotel from another. According to the authors, marketers' activities should influence customers' perception of quality and develop a strong brand image. According to the researchers, the findings of this report have significant consequences for managers in the hotel industry in general and for hotel managers (marketing). Managers should be encouraged to further use emerging technologies if they understand the interaction between ICT and IMC. (Šerić and Gil-Saura 2012). One of the most diversified sectors in the world is the hotel sector. Consumers are gradually turning to the Internet to publish their opinions and make recreational and tourism choices. The Internet is used by 32.7% of the world's population. According to a recent survey, customers who rely on the use of ICT during their stay are more likely to transmit their experience in a virtual medium and establish more loyal behaviors. Customer perceptions regarding ICT, consumer loyalty and word of mouth in hotels were analyzed in this report. (Farías 2012). Hotels recognize that providing adequate support facilities for the growing number of tech-savvy travelers is critical. Providing free wireless LANs will help hotels improve their online scores by up to 8%. On the other hand, large and medium-sized hotels are likely to have better cash balances and more amenities than small-sized hotels. Large hotels appear to be slower than medium-sized hotels to adopt smartphone apps. Over the next three years, all segments expect smartphone device consumption to triple. Over the next three years, hotels of all types will increasingly provide smartphone apps to their guests. The direction of hoteliers' technology acquisitions appears to be moving away from a specific form of technology. The focus of hoteliers' technology expenditures appears to be shifting from specific types of in-room technology towards the facilities needed to serve guests (Aryati 2017). Hoteliers and visitors are increasingly using immersive mobility technology (IMT) in their rooms. IMT refers to guest-facing applications that make such activities more manageable and improve the overall hotel stay experience. Guests can use IMT to order goods, obtain travel information, communicate with hotel staff and monitor room functions. IMT is usually provided free of charge to hotel guests for the duration of their stay. According to a study by Inutility, the costs of developing, implementing, operating and maintaining the IMT may be necessary. It is unclear what factors help guests establish attitudes and intentions regarding the use of IMT in hotels (Zhu and Morosan 2014). The study compares the performing arts images of tourist hotels with landscapes of nature-based or built on advertising effectiveness services. To analyze attention on marketing areas, the study uses eye-tracking technology to record customers' visual trajectories. Customers have higher fixation durations and counts for nature-based images than for constructed service scales: the more fluid the fit between the service landscape and the performance art, the greater the advertising effectiveness. The findings of the study can benefit researchers in the hospitality industry and advertisinghotel industry, researchers say (Wang, Tsai, and Tang 2018). TR's position in rating and satisfaction with travel technologies is clarified in this report. Travelers with higher TRs had stronger and more diverse relationships between countries. The findings suggest that tourism and hospitality providers should incorporate TR and TES traveler steps. TR scales should be optimized to adequately capture the spirit of the structures. More than 1,000 travelers took part in the research, which took place in Australia, China and the United States. He focused on an online survey from Air Canada (Wang, So, and Sparks 2017). Many service companies are attempting to incorporate innovative features into their product-service offerings. Hospitality businesses, like restaurants, are an excellent example of an industry that could thrive through improved services. Due to exponential advances in computer technology, the hospitality industry is constantly evolving. To remain competitive in such a changing environment, hotel managers should rely more on consumer tastes, prices and technical interfaces. In recent years, the hospitality industry has been the fastest growing in the United States. In the hospitality sector, the number of visitors has increased significantly. Before introducing further offerings, hotel operators need to better understand market tastes. Customer preference is influenced by service creativity, which can lead to improved sales for a company. The financial benefits of introducing service improvement can be seen in IBM's Creative Services program, which is just one example. Hotel style has the most significant influence on the hotel options of both business and leisure travelers. According to the report, the technological alternative, explicitly booking hotels via the Internet, has the least effect on business travelers' decisions (Victorino et al. 2005). Tourist robotics has been the subject of a concise analysis. Future research should consider how companies can integrate emerging technology into their operations. The advantages and disadvantages of modern technologies are numerous, and managers must evaluate them all before deciding whether to implement them. While the future is unknown, RAISA will have a significant impact on the transportation, leisure and hospitality sectors. The document recognizes that acceptance of RAISA is conditional and that RAISA would be a benefit to the company. It discusses the realistic challenges that tourism companies face when introducing RAISA (e.g., resistance to change, program reengineering) and provides suggestions to tourism companies and robot manufacturers on how to solve these problems. Examine ways to prevent workforce resentment and strengthen, rather than weaken, organizational culture and traditions. It also considers the risks and benefits of implementing RAISA (hotels, restaurants, tourism and entertainment businesses, theme parks, airports, car rental companies and travel agencies) (Ivanov and Webster 2017). With a gross domestic product (GDP) of 7-8% in 2015, India is expected to continue on a high growth path. The travel and tourism industry has become a major employer. Throughout 2015 and 2016, inbound arrivals and outbound travel are expected to increase. KPMG (KPMG): Indian hoteliers need to take action and devise strategies to maintain and improve their businesses. One of the solutions is to improve consumer service through creativity (both technical and non-technological). According to the authors, it helps ensure thatcustomers receive quality service and get more value for their dollars. This article aimed to examine how technological advances affect people's lives (deependra Sharma 2016). Electronic devices known as guest empowerment technology (GET) give hotel guests more personal control over their stay. In-room check-out systems, in-room entertainment systems, print-on-demand services, lobby kiosks, and online reservation systems are examples of GETs. The results of this study provide a roadmap for researchers interested in advancing such research. According to the document, research is underway to determine how best to balance guest needs with the characteristics of innovations implemented in a hotel environment. The study findings are useful for crucial decision makers in sourcing hotel room technology. The model used in this analysis represents a step in the right direction. According to the article, the model used in this study advances theoretical research on technology adoption and acceptance, especially in self-service environments such as GETs. The research was carried out by the Hotel Association of India (TAI) (Schrier, Erdem and Brewer 2010). The technological decisions made by an enterprise continuously determine operational and strategic challenges. The use of technology will meet several organizational objectives. Rental payments contribute to the profitability of ATMs, conference calls and cell phones. In addition to traditional booking sources, internet bookings offer an additional revenue stream. Automated distribution of information to guests via email and digital TV guides reduces the workload on front desk and concierge staff. Hotel managers in the United States and Europe have indicated that they plan to use information technology (Namasivayam, Enz, and Siguaw 2000). This study analyzed the impact of budget hotel websites on customer eTrust and online booking intentions in China. To improve eTrust and increase online booking intentions, hotel companies must prioritize the accessibility, entertainment and complementarity of their respective websites during the development period. Following the OTA attacks, Chinese budget hotels have been pressured to lower their costs. The study also has significant practical implications for the development of budget hotel websites in China to attract customer interest and improve online bookings (Li et al. 2017). The dominant logic of hotelier and customer services, the ethics of technological affordance and cognitive mapping are explored and contrasted in this study. Customization is often considered valuable by customers in some specific situations. The use of hotel mobile apps is expected to provide a personalized experience to hoteliers. The results show the mechanism that underlies the understanding of human-produced technological functions. They have real-world implications for hoteliers. According to the report, customers choose hotel mobile applications for their practical benefits. Demonstrates how a customer's fundamental cognitive perception of a technical function affects the usefulness of using the function. According to the report, customers choose mobile hotel applications for their practical benefits. Demonstrates how a customer's fundamental cognitive perception of a technical function affects the usefulness of using the function. It also demonstrates the process that underlies humans' vision of technical functions to generate meaning (She,Wang and Law 2019). Russian young adults may well receive the integration of service robots into the hotel industry. Only respondents' acceptance of robots in hotels is related to their gender and their general attitude towards robots. Many in the hospitality industry looking to streamline high-end personal services need to be vigilant. The recent arrival of delivery robots and concierge robots in numerous hotels around the world provides hotel guests with the details provided by the robots. Russian young adults will be less resistant to the introduction of robotics. The findings show that society is not uniformly for or against the adoption of emerging technology, but instead has varying degrees of approval or skepticism based on various attitudes and demographic influences. Because millennials are described as technical experts who are open to emerging ideas, the study's findings were not surprising (Ivanov, Webster, and Garenko 2018). A hotel's innovativeness, financial efficiency, customer satisfaction and credibility are all influenced by customer orientation. The hotel's creative behavior affects its financial success and customer satisfaction. According to the results, consumer orientation towards indicators of business success is partly mediated by innovative behavior. By collaborating on innovation and hotel innovation, the report contributes to recent research on imagination. The results provide useful information on consumer orientation and the innovation chain (Grissemann, Plank, and Brunner-Sperdin 2013). To improve guest loyalty, hotels are also using technology as a value-added service. The use of this technology in a hotel will have a considerable effect on overall guest satisfaction. VoIP phone networks, pay-per-view movies, voicemail/messaging, gaming systems and universal chargers are all examples of benefits offered by in-room technology. According to Kistner, Dickinson, disruptive innovations have the propensity to transform into mainstream technologies, and when this happens, the innovator can gain a substantial competitive advantage. The range and type of technological equipment would be fundamental in deciding which hotel to stay in and whether to return or not. Guest satisfaction solutions could be used in promotional campaigns to target new buyers. The results of this research are in line with a national survey conducted among AoA Technology hoteliers (Cobanoglu et al. 2011). The hotel industry has started to consider service robots as potential employees. In the hospitality and tourism industries, service robots are considered one of the most significant future developments. People are sentient creatures. Performance terms and atmosphere for physical operations rank personnel facilities in support robotics higher. According to the report, the consistency of the result does not vary significantly. It is the first attempt to investigate how HRI is viewed in hotel environments by performing a) focus groups with hotel managers and b) an experiment contrasting human and robotic service expectations (Choi et al. 2020). Jamaica is ranked 76th out of 141 countries in the Travel and Tourism Skills Report, which tests how “tourism-friendly” a country is. Behind Barbados, Puerto Rico and Trinidad and Tobago, Jamaica is the fourth best nation in the Caribbean. The Ease of Doing Business report ranks Jamaica 58th globally, behind only Puerto Rico, which is 47th. Compared to the rest of the Caribbean, Puerto Rico has fewer restrictions and can accessand use more ICT components. In Jamaica, information and communications technology (ICT) is seen as a strategic advantage and the country should aspire to increase its global ranking to become the best in the field (Chevers and Spencer 2017). According to previous research, the connection between CRM communication and business success is ambiguous. Marketing skills (planning and application) act as a bridge between the two parties. The thesis used regression and correlation analysis to analyze and test a sample of 447 hotel companies in Malaysia. According to the findings, CRM technology appears to be linked to the four dimensions of organizational effectiveness. Finally, this research was useful from both a scientific and organizational perspective. The in-depth study examined how CRM technology leads to business effectiveness and, as a result, creates a foundation for information. Organizations need to understand what they can do to improve the performance of CRM technology. This study demonstrates the critical role of marketing skills (planning and execution) in converting CRM technologies across different dimensions of business growth (financial, customer, and internal) and in improving and augmenting systems. According to this study, CRM technology is a critical dimension of hotel quality. Hotel operators must also consider their marketing (planning and development) capabilities. Hotels should leverage CRM technology to gain a competitive advantage and improve their performance (Mohammed, Rashid, and Tahir 2014). Madrid hotels are facing increasing competition, but the choice is to exit this sector and invest in more profitable areas. Hotels have chosen to differentiate themselves by improving the quality of their facilities. Others have opted for a wait-and-see approach in reaction to shrinking profit margins. Year after year, the number of visitors visiting Madrid has increased, even as the overall number of overnight stays has remained constant, even as the number of hotels and rooms available has increased faster than demand. The study concludes that technical progress, new consumer demands and intensifying competition are the key motivating factors for hotels in the MAC (Ignacio et al. 2011). In this study, the antecedents of customers' ability and opposition to the use of artificially intelligent robotic devices are analyzed. relationship. External control, hedonic desire, anthropomorphism, anticipation of success and effort, and emotions all influence customers' intentions to use artificially intelligent products. This research has made significant theoretical contributions to the literature on AI adoption and hospitality management. He provided several management tips that will help hoteliers plan to use AI-based robotic devices in their operations. The theoretical contributions and managerial ramifications of this study are discussed. Limitations and recommendations for further research, theoretical contributions of this study, and managerial ramifications are discussed. There are some limitations to the report, as well as some suggestions for future research. The research was presented in the journal "Hotel Managements online edition (Lin, Chi and Gursoy 2020). The popularity of ICT has strengthened the most current communication management solution of Integrated Marketing Communication (IMC) programmers. It is believed that it can give a substantial contribution to the development of brand equity. A study on the moderating role of advanced ICT in IMC brand relationships will be conductedIMC systems are aided by the hospitality sector, especially by the Italian industry. The importance of consumer insights and perceptions as a component of sales and marketing strategies is addressed. The model is tested and licensed using data on visitor perceptions and consumer opinions from the IMC system (Šerić, Gil-Saura, and Ruiz-Molina 2014). In recent years, the way hotels advertise their products and use ICT to provide services to their guests has changed dramatically. changed. All the amenities hotel guests have come to expect include online check-in/check-out, electronic point-of-sale devices such as credit card scanners, business center to help Skype/communicate with family and friends when they are away from home and document printing, in-room Internet access, in-room entertainment system, in-room telephone system and online accounting systems. We have divided hotel properties into four broad categories: cost, ease of use, customer satisfaction and data security. These four classification resources were used to produce four theories, identical to the process used in this analysis. Consequently, the four theories related to ICT (information and communications technology) and hotels are:H 1: Hotels with ICT inflow would have a very similar rate to other hotels which have a mediating effect on customer satisfaction .H 2: ICT features would increase ease of use and comfort the guest in staying in a hotel which would drive more guests to the hotel and have a positive and direct influence on customer satisfaction. H 3: Data security is a variation of privacy, credibility and availability that contributes to a more significant level of security that has a positive impact through customer satisfaction. LITERATURE REVIEW STUDIES ON THE RAMIFICATION OF THE COST COMPONENT OF ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTELSVictorino et al. 2005: This study is conducted to maintain the current market share of a company in need of creative industrial solutions. This trend means that specific innovations may simply increase the costs of running businesses without offering a significant economic benefit other than existing business security or competitive advantage. Other innovations, however, will help differentiate services while also providing financial benefits. As a result, executives must incorporate solutions that are valued by customers and profitable for the company. Ivanov and Webster 2017: In this study, they examined using a robot, self-service kiosk, or chatbot is not easy, and requires a variety of financial tools. Robots that restore other robots could be part of the next wave of RAISA technology. Instead of purchasing machinery, travel, tourism and hospitality companies will outsource them and pay a premium for their use. They save money on initial procurement, software upgrades, and recruiting experts to manage and repair the robots this way. According to Dr Peter Higgs, a growing competitor to RAISA leasing companies could emerge in the nutrition sector, designed after the vending machine industry. He believes a new market will emerge, modeled on the vending model. Bel 2006: In this study, they examined and found that although cost is a concern for both LCH and HCH hotels, it was interesting to find that developers from both groups could invest in the technology if it improved the value offered to guests. consumers. Visitors to LCH and HCH instead made different predictions. The advantage of balancing expensesof technology, at the cost of not doing so, is used to decide whether or not to invest in innovations. Another goal was to study the factors that influence how technological advances are implemented. The fear of having to deal with innovations among workers, the need for well-planned and executed planning, keeping up with ever-changing technology, finding the right supplier, and the cost of investment were addressed. Kattara and El-Said 2013: In this study, they studied that technology-based self-service (TBSS) refers to technical interfaces that allow consumers to generate services without an employee directly intervening on the service. Customers who have a positive experience with TBSS are more likely to remain loyal to a company. Egypt was chosen as the location for this study because, considering their widespread use in the industry, the Egyptian hospitality sector has been hesitant to bring TBS to its customers. Organizations will save a lot of money by using TBS, but little is known about how consumers may rate them. Due to the Egyptian tradition of resistance to the introduction of tuberculosis, the thesis was carried out there. TBS will save companies a lot of money, but little is known about how customers will value them. The study was undertaken in Egypt due to Egypt's history of resistance to introducing TBS to its customers and the importance of the technology in the competitive advantage of the hospitality industry. Customers may be able to complete various tasks using a self-service technology device or tablet. Any of the essential sources of dissatisfaction Ivanov et al. 2018: In this study, compared to the general literature on human-robot encounters, research on the influence of robots in the hospitality and tourism industries is extremely limited and underdeveloped. The research is conceptual and exploratory and focuses primarily on the supply side. One of the few empirical studies is a paper assessing people's attitudes towards self-driving taxis. The authors conclude that labor and infrastructure costs, customers' availability and desire to be supported by a robot, cultural characteristics of the customer and service provider, technological characteristics of the robot, and other factors influence the adoption of robotics . They believe that the compatibility of services with robots will represent a new type of competitive advantage for hospitality companies in the future. They focus on building robot-friendly hospitality facilities and discuss the benefits and costs of adopting robots in the transportation, recreation and hospitality sectors. This study examines how service robots are viewed as a possible workforce in hotels, with the potential to replace or assist human workers, reducing labor costs. Many forward-thinking hotels have recently introduced service robots to deliver unique guest experiences, under the assumption that they can provide safe, easy and efficient services. Service robotics will be a great productivity platform in the service sector, increasing efficiency and reducing labor costs. This expectation has piqued interest and sparked a heated discussion about the implementation of service robots among hospitality industry stakeholders, including owners, lenders, colleagues, guests, industry associations and suppliers. Service robots as a gimmick might be inefficient in a hotel, which is a for-profit company. The second criterion is the initial investment rate. The cost of maintaining and restoring service robots is high. Service robotsthey are now being tested and implemented by a variety of hotel chains. Initial construction costs, maintenance and repair costs, and expected performance will all influence the availability of service robots. STUDIES ON THE EASE OF USE OF ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTELSVictorino et al. 2005: In this study, an example of service creativity is the personalization of hotel guests' service experience. Customized options tailor the hotel's service package to the needs of each particular guest. However, due to the company's technical capability, customization is difficult to introduce. It suggests that adding more products/features to the product mix may seem profitable, but may be too challenging to execute operationally. This problem is also real in a service environment, where adding additional resources may not be feasible due to organizational constraints. The following section outlines our research approach to analyze innovative hotel preference factors for both business and leisure travelers. Kattara and El-Said 2013: In this review study, we can see that customer happiness is highly influenced by human interaction. These findings can help hospitality managers adapt strategies to engage and retain highly effective, engaged and happy employees. The search was limited to five-star hotels in Sharm El-Sheikh, Egypt. Future studies can examine different types of hotels and different types of service settings such as restaurants, motels, and so on. According to the researchers, the analysis was performed at a particular time and the results were suggestive rather than definitive. They state that the analysis should be used to produce a series of new research theories, such as a study dedicated exclusively to the causes that lead consumers to choose HIS over TBSS. According to this writer, managers should dedicate adequate time to workforce development to achieve organizational performance and customer loyalty. According to the researchers, future research may involve conducting studies that examine consumer opinions about technology and how hotel workers should use technology to provide professional service to customers. Ivanov et al. 2018: In this study, the general idea that a person's gender is related to expectations regarding attractiveness from using robots is a common trend in studies of relationships between humans and robots. Females, according to most reports, are the most immune to the use of robotics. Acceptance of particular tasks undertaken by robots as a service tends to correlate with general acceptance of robots. Any study on the recognition of humans by robots may involve accepting being supported in a specific capacity by a robot. It was found that urban communities had a friendlier outlook towards robots. Griffy-Brown, Chun, and Machen 2008: This article describes a TAM model, which is a well-known technology adoption model in the information management area. The individual's attitude towards using the method is known as attitude. Several studies have found a correlation between attitude and use, according to Davis (1989). TAM theory and technological acceptance and diffusion are interconnected. User satisfaction was compared to TAM-based values ​​and beliefs and consumer satisfaction-related behaviors in a body of literature. The phrases “customer satisfaction” and “customer delight” are explored moredetailed below. The technology adoption approach is a model of how people embrace digital technology. Choi et al. 2020: In this study, we could see that facial features, body gestures, and voice can be used by service robots to understand users' emotions. Advanced service robotics can mimic human behavior by exhibiting standard facial gestures and affective reactions. Users have greater aspirations towards anthropomorphic robots (or humanoid robots) due to their apparent processing contact capabilities. Numerous stakeholders in the hotel industry expect a promising future because they think anthropomorphic robots can unite supporters and opponents. The concept of user interface and social impact is extended to online feedback from guest encounters with HRI in four hotels that have fully or partially implemented service robots. Manifestation, feeling, human-oriented vision, feeling of comfort and co-experience were described as five essential elements. In terms of popularity and ease of adoption, the results revealed that NAO (anthropomorphic robot) and Relay (functional robot) were more popular with guests than other robots. The study measured two types of robots and found that anthropomorphism, perceived intellect, and perceived protectiveness all influenced acceptance intent. The results support Tussyadiah and Park's (2018) assertion that human-shaped robots have more substantial interaction in HRI. This argument supports the idea that consumers should use service robots for guest service with caution. Technology adoption is often attributed to consumer behaviors and personalities rather than technological characteristics. Guests dissatisfied with the service robots' minimal capabilities said they were "just gimmicks or advertising ploys." Such encounters have a detrimental influence on a hotel's brand image. Humans and disruptive technologies like artificial intelligence and robotics will eventually coexist. Hotels with a high propensity for adoption are often early adopters of emerging technologies, which poses a danger. The low level of incentives that hotels receive due to their favorable location can be explained by their low acceptance rate. Luxury hotels are very likely to use ICT to enhance their brand and appeal to the tastes of their visitors. Hotel rating determines the slant of a hotel and is somewhat representative of the hotel's target demographic. The variety of events and facilities a hotel offers will also influence its willingness to embrace ICT“Hotels are slow to embrace new types of ICT, says hotel IT Hotel IT and hospitality sector lag behind other sectors in adoption of ICT.” Due to their lack of technological skills, hotel decision makers are often reluctant or reluctant to embrace the introduction of ICT. They fear that emerging technology could eliminate their ability to provide personalized face-to-face service to hotel guests. As a result, the hotel sector is extremely vulnerable. STUDIES ON GUEST SATISFACTION USING ICT (INFORMATION COMMUNICATION TECHNOLOGY) IN HOTELS SWang et al. 2017: Service efficiency and customer loyalty are two different terms. Quality reviews in e-service and self-service technology examine speed of delivery, ease of use, usability, security and power. Customer Loyalty, Continuous IT Usage Goal, Website Visits, WOM, Repeat Purchase and Repaircomparable are all aspects expected from customer satisfaction. Satisfaction leads to favorable customer benefits such as positive word of mouth and repurchase intent. A customer may be loyal to the website or to one of the website's providers. The extent of the consumer experience affects consumer loyalty. The extent of business process modularization on the consumer's likelihood of pursuing a new service varies based on the difficulty of the service mission. TR is a multidimensional term that encompasses both optimistic (i.e., motivation and innovation) and negative (i.e., fear of technical change) mental preparedness. Due to their more significant technical expertise, high TR consumers are more demanding and have higher evaluation expectations. Due to their more significant technical expertise, high TR consumers are more demanding and have higher evaluation expectations. TES is more beneficial to positive individuals, as they have more trust in emerging technology, which improves consumer loyalty. For high TR travelers, the correlation between customer loyalty and TES is likely to be stronger than for low TR travelers. The psychological mechanism and fundamental aspects of happiness can differ, as can the degree of satisfaction, based on the complexity of the experience. To distinguish satisfaction with innovations from satisfaction with the overall experience, satisfaction with the experience must be distinguished from satisfaction with the overall experience. Cobanoglu et al. 2011: The terms “customer loyalty” and “market satisfaction” are compatible. The association between service efficiency, loyalty and customer engagement has been analyzed in several ways. Furthermore, if high-quality service is provided and the customer is satisfied, this does not guarantee that the customer will return. Service efficiency has been found to have a strong and important effect on consumer loyalty. These findings are in line with those who state that happy customers (returning customers) have the highest levels of loyalty. The following articles will include a summary of innovations hotels have implemented, as well as guest satisfaction reports. Customer loyalty is determined in part by product selection based on demand and expectations. The essence of hotel guest satisfaction has been studied by several scholars. Hotel guests' technology habits were studied by Cornell University's Center for Hospitality Studies. To distinguish those who were supportive of the technology from those who were not interested, the analysis used a web-based Readiness Index (TRI) tool. According to the report, not all hotel guests welcome technological progress in the same way. Several market reports have focused on the position and acceptance rate of hospitality technologies. According to the report, young, educated and affluent people who travel regularly and are able to pay higher fares are more likely to respond to the technology. Wireless Internet, an alarm clock, easily available electrical outlets and online booking capabilities were also included in the efficiency scores. Applications in this category include video conferencing capabilities, wireless connectivity to the hotel website, business center facilities and plasma screen television. Finally, a series of experiments were completed and performed to examine the function and value of hotel guest technology facilities in terms of hotel guest satisfaction. The purpose of this discussion is to identifytechnology that could be used to improve safety. Choi et al. 2020: In shopping malls, hotels, airports and other commercial buildings, service robots perform an increasing range of roles. Consumer trust in such robots is partly due to the degree of contact they can provide as these service robots are more open to direct human interaction than production robots. Humans differentiate robots from other forms of technology based on their agility and HRI. Wireless networking systems, portable expansion systems, augmented reality, and interactive worlds, on the other hand, have been increasingly inextricably linked to a variety of aspects of modern existence. According to him, the HRI sector should be studied in depth. HRI research is in high demand in the hospitality industry. The effectiveness of installing service robots in industrial plants is determined by the robots' autonomy and human-robot interaction (HRI). According to academics, the effectiveness of using robots is based on their autonomy and degree of autonomy. It is proposed to consider protection in terms of human values. Chevers and Spencer 2017: In the hotel industry, customer loyalty and organizational efficiency are critical success parameters. Customer loyalty is determined by how satisfied consumers are with services such as room quality, general amenities, staff service, pricing, security and business service. For a specific category of hotels, ICT implementation has a more significant effect on organizational efficiency than customer loyalty. The quality of a hotel's daily activity is expressed in its operational effectiveness. Customer loyalty reflects the creation and maintenance of a long-term relationship with the customer and the hotel's reputation. Bel 2006: Studies have paid little attention to the role of information and communication technologies (ICT) in developing brand equity. This research examined customer-based brand equity from its perspective regarding the measures taken to create brand equity. A growing body of research shows that brand equity can be seen through the eyes of the customer because it has to do with associations in the consumer's mind rather than company behavior. The results revealed that guests' opinions on ICT and IMC, on the one hand, and the perception of IMC and brand value, on the other, have favorable and significant relationships. The authors did not examine the direct effects of ICT on brand equity. Since the interactions studied were mediated by IMC, the authors did not explore the direct effect of ICT on aspects of brand equity. According to the study, hotels can gain a competitive advantage by using data analytics. A hotel's corporate presence and branding can be strengthened with the intelligence of data analytics. Privacy concerns make visitors feel unsafe and reluctant to share their personal information. Another emerging theme in the hospitality industry is mergers and acquisitions. This model contributes to the consolidation of the sector. However, this does not mean that these brands have achieved a certain level of popularity as the market remains competitive. Currently, the hospitality industry lacks unified databases and shared data mining. Hotel brands are unable to compare themselves with their rivals or evaluate their market share. The Alpen Hotel has been collecting customer information for the past five years across its spa, catering and room reservations. The collection of appropriate data.