IndexThe SWOT analysis performed for the Hilton Hotel, TaupoStrengths:Weaknesses:Opportunities:Threats:Strengths WeaknessesOpportunitiesThreatsThe Hilton Hotel, Taupo was built in The year 1889, on the North Island of New Zealand. It is located a short distance from the center of Taupo and only fifteen minutes from the airport. This property offers its customers a majestic spectacle of ordinary beauty and a fabulous blue water experience of a lifetime as it is situated close to the lake. This hotel has 113 rooms including suites and studios in the legacy wing with beautiful views of the valley and lake. Taking the above mentioned property as case study material, we will now discuss the detailed SWOT analysis of Hilton Hotel, Taupo. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The SWOT analysis carried out for the Hilton Hotel, Taupo Strengths: Brand image Location and safety: Historic building and stunning landscape, protected environment Infrastructure and facilities: Award-winning restaurant, thermal spa, swimming pool, free parking, tennis court Nearby local attractions for tourists to visit Quality service and sumptuous, multicultural food prepared by talented chefs Emergency call button on phones 24/7 in-room dining Variety of luxurious rooms and suites and spacious Competent staff Weaknesses: Lack of flexibility due to its large size Highly priced rooms Additional costs for having a car park near the rooms Limited to the organization of the property No freebies such as kettle, shampoo etc. No executive lounge Unique restaurant Opportunities: New environmental policies Focus on research and developmentFurther international market coverageImprovement of current services through technological upgradingAcquisition of nearby inns and hotelsThreats:Intense competitionBalweatherBrand image of being expensiveIncrease in salariesNow we will discuss all these points in detail.StrengthsHilton has many brands like Hilton Hotels and Resorts, Waldorf Astoria , Conrad, Double Tree, Embassy Suites to name a few. The company benefits from big business economics. Thereby, creating potential for further business growth. Hilton deserves credit for serving for so many years and outperforming herself. So it's a strong point for the hotel: its name is enough. Secondly, the hotel is located in an excellent location close to the airport and tourist spots such as Huka Falls, Lake Taupo, Wairakei International Golf Course and Whakapapa Ski Resort. There are so many people who want to stay at the Hilton because it is close to local attractions. Hilton offers many incentives to its loyal customers, such as discounted prices, free internet access, digital check-in, late check-out, etc. Customers appreciate these benefits as they get the best of services. So, customers keep. Furthermore, the staff is highly efficient and friendly. Hilton has effectively achieved a high level of service personalization through technology integration. It has partnered with Uber to create a seamless travel experience for customers. Hilton introduced the concept of digital hotel room keys installed in customers' smartphones, thus giving customers the ability to select rooms and personalize the hospitality experience using smartphones. Other services such as emergency call button, 24/7 room service, free food for children up to 5 years, thermal spa etc. are also provided, which enrich the travel experience..