Burger King 'Super Seven Incher' – 2009With the world ever growing and competitive, there is often a need to stand out; both individually and as a company. Therefore, advertising budgets have increased. Considering the growing access to media and the growing number of children who now have access to information, advertising has come under increasing scrutiny. In June 2009, Burger King ran a print advertisement in Singapore promoting a limited edition sandwich. What appears to be a promotion for a large sandwich turns out to have such an explicit underlying meaning. Defined as "tasteless" and unappetizing due to its obvious references to Fellatio, many people objected to the advert and called for it to be removed. Why, you ask? Let's take a look. (See Appendix A – Figure 1)Appendix A: Figure 1The advertisement in question is a print advertisement for a limited time promotion of the 'Super Seven Incher'. This advertisement was posted in public places such as the MRT and Burger King throughout Singapore, a company known worldwide for its well-regulated government controls on social conduct and the media. The main purpose of this advertisement was to shock, push boundaries and be a topic of discussion among the target audience during the limited period the sandwich was available. At first glance, the image of the "mind-blowing" sandwich near the agape mouth of a woman with wide eyes and red lipstick who appeared to be in the spotlight, accompanied by a suggestive slogan that was exceptional in both typeface and size stating, “It will blow your mind.” be understood only by people with prior knowledge of sexual acts, which leads to...... middle of paper ...... be effective as Lauren Kuziner, a spokeswoman for Burger King, said in a statement that generated positive sales to consumers regarding this product offering for a limited time in that market through this campaign. There have been some changes in the image of women. Indeed, in recent years a "new woman" has emerged in commercials. She is generally presented as a superwoman (the one who can manage every aspect of her life thanks to the purchase of something), or as the liberated woman, who owes her independence and self-esteem to the products she uses. Unfortunately, these new images may not represent any real improvement in general attitudes, but rather may have created a myth of progress, an illusion that reduces complex sociopolitical problems to trivial personal problems. What is the ultimate mystery? Because it was approved to launch in Singapore in the first place.