Skinny is the new black Different aspects of life are constantly changing and evolving. New ideas and opinions blossom every day; However, the immutable public view of beauty in smaller sizes hovered over young women's heads like an unrelenting rain cloud for years and years. In today's society, public opinion becomes increasingly burdensome as the number increases. The models in the ads are not selling a product; they are selling themselves. In a twisted way, advertisers have taken advantage of our society's infatuation with the “perfect” body image in a desperate attempt to promote their products. The pressure to deform one's body to fit ideal beauty standards has become more extreme than ever, pushing women to purchase self-care products that would have been considered absurd 30 years ago. Through the use of allusions, rebuttals, and juxtapositions, the author, Elline Lipkin, addresses the body image controversy in today's world and exposes several problems with the mindset of our generation. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Lipkin makes sufficient use of allusions at a multitude of places in his writings. The evolution in leg size preference is noted when Lipkin includes, “Rockettes had shorter, thicker limbs than today's long-stemmed, skinny favorites” (15), and goes on to explain, “changes in fashion they justified an emphasis on tight, tight thighs” (15). women compare themselves to others; one of the main ways is the fashion industry. Lipkin also makes sure to allude to famous companies “use of expected body shapes and types, as well as age, models, and identified strengthening self-esteem in girls as a crucial starting point for adult women to appreciate their bodies as they are” (24) . By referencing a familiar name skin care company, Lipkin is able to relate to his audience by using an example they are likely familiar with; however, alluding to the Dove campaign also serves another purpose. As Lipkin stated in the writing, "Dove is still selling products to girls and women that they probably don't fundamentally need" (25), and continues to refute and discredit the campaign. campaign stating, "One of the original ideas for the Dove Real Beauty campaign was for a cellulite-firming cream, which highlighted the disconnect between promoting women's self-acceptance and selling a product that reduces the size of women's thighs " (25). By refuting (and more or less overturning) the validity of Dove's campaign, the author makes the reader aware that even companies that advertise themselves as accepting and embracing all body types still find ways to attract customers by relying on their insecurities. If Dove was sincerely committed to building the self-esteem of all women, why would it market cellulite creams? Some people might argue that men don't have as much sympathy for unattainable body images in society than women. While this may be true, Lipkin refutes the accusation by stating, “While boys and men get it more and more often.