Consumerism is known to influence consumers' personal identity in several ways. For example, the advertising and concept that a manufacturer uses in its branding often has an impact on the user. Consumers may want to be like the font used by the advertisement of a specific product. Additionally, consumers may want to be associated with the larger group that uses that specific product. Such a target market might be successful, young, or even beautiful; therefore, consumers will strive to achieve that status by using that specific product. More specifically, the essay will evaluate how consumerism develops identity by encouraging personal worth through the sensation of feeling young, masculine, successful and beautiful, using a range of examples. Next, it will evaluate how women use unconventional methods to achieve what society and manufacturers describe as young and beautiful. Extravagant consumer behavior is another approach that consumerism has led to. Finally, consumers use certain products to appear resistant to social values. While consumerism encourages self-esteem, it also leads some users to hate themselves and facilitates extravagance and a sense of resistance to society's values. In most cases, consumers tend to associate certain behaviors with their consumption patterns which eventually become habits. These habits also contribute greatly to shaping the user's personal identity. For example, most products purchased by consumers tend to increase their sense of self-worth because most products satisfy their needs. Some manufacturers tend to associate their products with being young and classy (Espejo, 23). Therefore, they target a certain group of consumers and even use those groups in advertisements associated with those groups. For example, Sprite tends to use such tactics in marketing their products because they want to associate with young people and the activities they undertake (Thaler, 55). It's a common scenario to find Sprite associated with the likes of Hip Hop and Basketball. Such an approach also helps target consumers feel young. In the process of feeling young, consumers will reject the preferences of the older generation and create new aspects and activities associated with younger people. In fact, manufacturers who are establishing brand loyalty at an early stage are more likely to progress as life progresses. They may also decide to shift the theme of the product as consumers grow. For example, over time they might introduce an activity typical of adolescence and early adulthood. In return, they will continue to purchase the product because it makes them feel young and classy. This group of consumers will feel more like a cult or following that honors their brand like a god. One such example is Apple, which has built a mass following in the technology market. That sense of unity among consumers of a particular product creates a culture that each will strive to follow. Although the title of the essay is Impact of Consumerism on Personal Identity and the following titles conform to their structure, this essay has a unique approach in analyzing consumerism. The brands in this text tend to use common practices. Attached list that looks like this: Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Espejo, Roman. Consumerism. Detroit: Greenhaven Press, 2010. Print.Acred, Cara. "Consumerism". Np, 2015. Print.Thaler, Richard. "Towards a positive theory.