Index IntroductionSocial Media and Global CommunicationImpact on BusinessImpact on Healthcare SectorWorks CitedIntroductionSocial media can be defined as the online platform used by people to build social relationships and networks with others who have the same interests personal, background, activities, or real-life connections (Moreno et al. p 242). Social media has had a significant impact on real-life communication between different people, a clear indication that it is a part of people's lives. Technological progress has pushed people to accept different types of lifestyles. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Social Media and Global Communication Social media platforms allow users to communicate, share ideas, and create web content. With technological innovations on the development of smartphones and computers that can be used to easily access the Internet, many people now use social media such as Facebook, Twitter, and Instagram to communicate regardless of their location (Turcotte et al. p 520). It has greatly facilitated globalization and interconnection between individuals in society where they even form groups where they communicate by sharing their ideas. Social media has several positive impacts on communication in the areas of society, business, education and healthcare. Impact on BusinessesSocial media has had a positive impact on communication in businesses as they can easily promote their products and create a good relationship with their customers through business groups (Moreno et al. p 245). Most businesses use web-based social networks to improve an association's performance in various ways, such as meeting business goals and expanding the association's annual sales, and it's all communicated on social media. It also offers entrepreneurs an advantage as a matching stage, which encourages two-way communication between shareholders and the organization (Turcotte et al. p 528). Most organizations advance their business by promoting their products on online platforms with a particular The ultimate goal is to attract more significant customers and also communicate with them through the same platforms on social media. Customers can also associate with the company on a more individual level by making better use of the online network where they communicate about the products offered by the company or even recommend their taste of the products (Moreno et al. p 250). The use of social media allows business owners to better understand their customers' needs, their tastes and preferences as customers comment on the products offered on social media platforms. It is also easy for the company to advertise itself worldwide by promoting its products (Turcotte et al. p 529). Social media communication also helps in creating awareness among customers to make them understand the organization's products better. Impact on the Healthcare Industry Social media also has a positive impact on real-life communication in the healthcare industry. It provides healthcare professionals with the tools to share information, promote healthy behaviors, engage with the public, and interact with patients and other colleagues (Turcotte et al. p 531). Healthcare professionals communicate on social media in an effort to improve health outcomes, develop a professional network, create awareness of healthcare news and discoveries, motivate patients, and provide health information to the community (Moreno et 20.5 (2015): 520-535.
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