The history of Coca-Cola began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, guided him to create a uniquely flavored soft drink that could be sold at soda fountains. He produced a flavored syrup, took it to his local dispensary, where it was mixed with carbonated water and deemed “excellent” by those who tasted it. Dr. Pemberton's partner and accountant, Frank M. Robinson, is credited with naming the drink "Coca-Cola" and designing the brand's distinctive lettering, which is still used today. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayEarly servings of Coca‑Cola sold for 5 cents a glass. During the first year, sales averaged nine servings per day in Atlanta. Today it is estimated that daily servings of Coca‑Cola drinks worldwide are 1.9 billion. Before his death in 1888, just two years after developing what would become the world's best-selling fizzy drink, Dr. Pemberton sold shares of his business to various people, with the majority of the interests sold to the man of Atlanta business, Asa G. . Under Candler's leadership, Coca‑Cola's distribution expanded to soda distributors beyond Atlanta. In 1894, fascinated by the growing demand for Coca‑Cola and the desire to make the drink affordable, Joseph Biedenharn installed bottling machinery in the back of his Mississippi. soda dispenser, becoming the first to put Coca‑Cola in bottles. Large-scale bottling was made possible only five years later, when in 1899, three innovative businessmen in Chattanooga, Tennessee, secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead, and John Lupton founded what became the worldwide Coca‑Cola bottling system. Among the most important encounters for the early bottlers were replications of the drink by competitors combined with a lack of consistency in packaging among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive drink required a standard, unique bottle, and in 1916 the bottlers approved the uniquely shaped bottle. The new Coca‑Cola bottle was so unique that it could be recognized in the dark and effectively distinguished the brand from the competition. The Coca‑Cola contoured bottle was registered as a trademark in 1977. Over the years, the Coca‑Cola bottle has been an encouragement to artists around the world, an example of which can be seen at the World of Coca‑Cola Cola of Atlanta. The first marketing difficulties in The History of Coca‑Cola were implemented through coupons certifying free samples of the drink. Considered an innovative approach as early as 1887, couponing was followed by newspaper advertising and the distribution of Coca‑Cola advertising items to participating dispensaries. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Experts have long considered the correlation between happiness and well-being, and Coca‑Cola is proud to have played a role in happy events around the world. In Atlanta, check out the Coca‑Cola Theater at the World of Coca‑Cola and see the magic inside every bottle of Coca-Cola. For many years, Coca-Cola was extremely profitable selling a single, generally unchanged product. When in the 1980s the company wanted to be".."