A piece of gum. Juan and Sarah's love in the Extra Gum commercial begins with a visual connection. After seeing each other around school, the two become a couple as they share a piece of gum for everything they do together, be it a day at the park, a first kiss, a day in the snow, a day at prom. end of the year. and even fight. The gum represents the bond that love has and how it can keep two people together no matter how many fights and how many miles they are apart. In this commercial it is shown that love lasts a long time no matter what, like rubber. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay A Love Story. Everyone, even if they don't admit it, wants to find that special person to share the rest of their life with. Juan and Sarah's love story unfolds before our eyes and we see what it means to fall in love. Since the audience sees their love develop firsthand, they are able to follow Juan and Sara's love every step of the way. This creates a connection between the audience, because they feel like they know the characters personally. The commercial is able to attract a wide range of people because everyone wants to fall in love or already has a love. A chewing gum ad alone isn't interesting, but many people can relate to the feeling of having or longing for a special someone. Connection. What better way to keep a relationship together than gum and love. I can connect with this commercial like many other viewers do. I fell in love with a man I met in a movie theater on a random Friday night. I left home far away after I graduated, leaving my love at home. I'm in a long-distance relationship that isn't always all laughs and giggles, but it still feels like there were sparks on our first date. The fact that the couple's most memorable memories are normal everyday things, like going to the park, makes it more intimate and romantic. Sooner or later the audience becomes fascinated by the commercial because they see how if love can be found between two people in a crowded school, then anyone can meet their soulmate when they least expect it. If the commercial hadn't had a pack of gum at the beginning, it would have simply seemed like a movie promotion, due to the intimacy of the characters. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Whether it is the love you have with your spouse, your family or your friends, it can be used to represent love and sell. Companies use emotions and feelings in their ads to get people to buy their product based on how it makes them feel. If you are watching an advertisement about love it will make you feel sentimental and nostalgic, and you will end up buying the product just because it played on your feelings. Even though it seems like the two characters were destined to be together, I love that the look is twisted to make viewers feel a particular way. Companies know that if they convey a cliché love story, people will connect with that love story. People don't want to be reminded of all the difficulties of a relationship, so they find certainty in a commercial whether the couple will live happily ever after. The real world offers a more real and strong love, while advertising offers a more intimate and desirable love. Viewers realize that this is not real, but that it is a pleasant fantasy to live in. The bond of love.