IndexResearch ObjectivesQuantitative ResearchConsumer MotivationOne of the products that have a great impact on the market is fast-moving consumer goods. They have a great influence on the market and are very influential for the seller. Fast Moving Consumer or rather Consumer Packaged Goods are known for being products that are sold quickly after production and their cost is relatively low. Some of these products include goods considered non-durable such as soft drinks, groceries and toiletries. Since the profit margins made on these products are normally low and in most cases for retailers compared to manufacturers and suppliers, in most cases they are sold in large volumes so that reasonable profits can be made. These products are classified as the most classic case of low margin but high volume business since they involve large sales volumes with little profit margins. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The main topic of this study is social media marketing for the fast moving consumer goods industry at Uni-President Enterprises Corporation. The reason why this study is important is due to the fact that these products are very influential in the market, especially for retailers and manufacturers. The main focus of this research is the retailers, suppliers and manufacturers of these products. One of the major resellers of these products is Uni-President Enterprise Corporation, a China-based trading enterprise that deals in these types of goods. The research aims to develop strategies that can be employed by the company through the use of social media so as to improve their sales volumes and profit margins as raw materials are associated with low profit margins. The research aims to identify appropriate measures that can be used by companies to improve their profit margins. The research is similar to other research conducted by different key market players as the business market is always competitive and involves several revolutions. This makes it important for any player in the market to put in the effort so that they are able to come up with strategies that allow them to thrive in the market despite how competitive it may be. Since fast-moving consumer goods have low prices and also Since many brands, as well as many companies, are involved in the production process of similar category goods, it is therefore difficult to project the minds of customers to a particular place. For this reason, it is important for marketers to come up with special plans along with ways that they can use to attract consumers towards their products not only during a favorable economic situation in the market but also during the boom seasons of the economy. For this reason, difficulties increase more during periods of recession than during peak periods. Due to the well-known recession of recent years ago, many companies were heavily affected. These are also affected by FMCG dealers. Since it is a low profit margin and high volume, it has also become a problem for resellers of these products to make or increase their profit margins. The main reason why this is important is that due to the need to save money, especially during times of recession, people normally prefer to buy cheap products over expensive ones so that they can keep the extra money to use during the seasons peak. ObjectivesRegarding thistopic, there are various study objectives that can be developed depending on it. Below are some of the study objectives that this study is likely to be based on: The study will carry out an analysis of the key aspects, sales promotion, HH expenditures and product attributes media in the process of attitude moderation- purchasing behavior of Uni-President Corporation. The research will also aim to find the socioeconomic demographic impact of consumers on issues related to purchasing behavior and any other differences between consumer behavior and the company. An examination of the influence of purchasing motive and attitude on purchasing behavior will also be carried out to determine how this may influence sales volume. The research will also aim to bring out an understanding of store attributes and how they influence purchasing behaviour. Throughout the research, the most preferred brands and the top six ranked consumer goods that are fast moving and have salient attributes for the consumer. The market for any product varies according to different seasons. During recession periods, the market always has a low number of consumers compared to peak periods. The reason is that consumers tend to save their money to spend it during periods when the market is favorable to them. Since fast moving consumer goods have lower profit margins than other sectors, it becomes very difficult for these companies to sustain themselves and survive in the market during such situations when the market is in recession. Brands that normally take a proactive attitude and also use the recession period as an opportunity to improve their market situation will normally emerge from the recession period stronger than they were at the start of the season. This research therefore aims to find a solution that can be used by these industries so that they can improve their profit margins even during times of recession. Since the nature of the research topic involves both the quantity of FMCG sales and their quality in the market, the research will apply both qualitative and quantitative research approaches so as to be able to effectively gather information appropriate that can be used by the economist to formulate the measures that can be taken by market players in improving their sales volumes during peak and recession periods.Quantitative researchThis type of research approach is mainly associated with positivism or post-positivist paradigm. The process normally involves collecting and also converting data into numerical form so that researchers can make the necessary statistical calculations and also draw conclusions from the results. There will be more than one or more hypotheses that will be involved in the study. These include questions that the research aims to address and which also involve predictions about possible relationships between variables that might be involved in the research. In order to obtain answers to these research questions, different tools and materials must be involved in the research. The researcher must also have a clear definition of the research plan so that he can carry out each task effectively. There are various means that are used in data collection following a rigorous procedure and the collected data is then prepared for statistical analysis. Nowadays sophisticated computer packages are involved in data analysis and our research will be no exception. The analysis of the collected data allows the research to determine if there is any relationship between the variables involved in the study.In our case, the variables that will be involved are the number of customers served by Uni-President Enterprise Corporation, the volume of FMCG involved in sales, as well as the profit margin obtained by the company from managing these variables' products. The relationship between these variables can be a simple association or in other cases a causal relationship between the different variables. Statistical analysis offers the researcher the opportunity to discover complex casual relationships and to determine to what extent one variable influences the other . The result of the statistical analysis is then presented in a research journal, and the final product of the analysis is known as the P value. One of the important terms normally used in quantitative research is objectivity. For this reason, it is the responsibility of researchers to pay maximum attention so that their presence, attitude or behavior interferes with the reliability of the data collected. Researchers must also critically examine their research methods and conclusions to avoid any instances of bias. Researchers do extensive research to ensure that what they are measuring is exactly what they are supposed to measure. To avoid errors, this is considered and also prepared in advance so as to prevent any form of error from occurring in the process of carrying out the research. In order for the reliability of the results obtained from this research to be maintained, external factors that can influence the quality of the data collected must be controlled. In our case, some factors, such as other ancillary goods that the company deals with, must be excluded from the research in order to measure only the entire FMCG sector involved in the study. The main emphasis that must be maintained while carrying out this research is on deductive reasoning which always seems to move from the general to the particular. In most cases this situation is called a top-down approach. The level of validity of the conclusions drawn from such research is usually shown to depend on one or more premises that are valid for it. In case the premises of the argument are considered imprecise, then the entire argument is considered incorrect. Researchers in most cases do not have access to all members of the group, i.e. to all FMCG consumers of the University -President Enterprise Corporation. Despite this, their main interest is to be able to draw conclusions from the study they carry out on these large groups. For this reason it is always important to involve only a sample of the entire population involved in the study and then draw a conclusion from the resulting results. Despite this, the extent to which one is able to generalize usually depends to some extent on the number of participants, the selection criteria used in choosing participants, and whether they constitute a sample of the larger group. In most cases, random sampling is preferred to any other method that can be used to select participants, although researchers may want to involve some people in the research who may have certain characteristics that cannot be obtained using random sampling. The generalizability of the data collected is not only limited to the groups of people who may be involved in the study but also to the situations surrounding the research. The P value is very important when looking at research results. P represents the probability. It is used to measure the probability that a particular result or rather an observation is due to chance and that there is no difference between the group and the variables. The closer the value is to one,..