Index Falsifying advertising Compromising on the issue of safety Unfair trade policy Unethical practices Carrefour is a multinational company based in France that began operations in 1958. According to the data shown, it is the largest supermarket chain in Europe and the fourth largest supermarket chain in the world. Carrefour operates globally in more than 30 countries in Europe, America, Asia and Africa, such as Albania, Austria, Bulgaria, Belgium and Brazil, China, Egypt, Georgia, Japan, Iran, Indonesia, India, Jordan, Kuwait, Malaysia, Morocco, Macedonia, Pakistan, Portugal, Taiwan, Turkey, United Arab Emirates and United Kingdom. To adapt to the different cultures of different countries, Carrefour has been following different company slogans for many years since its foundation. Therefore, each country's operating slogan is different from that of France. Carrefour entered Malaysia in 1994 but sold its 26 large supermarkets to AEON Group in November 2012 due to various business factors. The two supermarkets in Kota Damansara and Jalan Ipoh were initially renamed Carrefour to AEON BIG. Subsequently, other hypermarkets also began to change their names to AEON BIG. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay According to my research on Carrefour, I found that there have been many incidents that have affected the corporate culture of the company in various places. While today's technology can be used to make significant progress in reducing the time and distance for global business connections, social and cultural differences remain a significant barrier to effective communication. Culture not only affects people's food, clothing, housing and travel, but also affects their beliefs, values ​​and ways of communicating. The communication process generally occurs in a specific cultural context and has a unique normative belief. In this study I found that Carrefour managers did not perform well in terms of staff development due to communication. Carrefour's corporate culture and management style, as well as the hierarchical structure of its employees and its almost parental attitude, are typical French traits. However, this culture helps the company attract and retain a loyal and dedicated workforce. However, as competitive pressure increases, companies realize the need to find ways to make the most of the ideas, talent and energy of all employees. Although Carrefour is also very good at adapting to the culture of other countries, Carrefour needs to add several new elements to its business approach to cope with market changes as new market demands change. Here are some of the negative events that occur at Carrefour. These events will seriously affect Carrefour's corporate culture and image. Falsifying advertising Global retailer Carrefour has been fined $2. 69 million for misleading advertising in the French District Court. The reason is that French consumer groups have for years accused Carrefour and other retailers of using inaccurate advertising and cheap products and of colluding with suppliers. At the same time, Carrefour's competitors accused it of illegally selling below cost. But the Associated Press quoted the company's statement as "management today noted the Evry court's decision and was surprised by the severity of the fine. Carrefour reserves the right to appeal." Compromise on the issue of safetyIn Carrefour Mangga Dua square..