Carlson Rezidor Hotel Group has a long track record of impressive growth and far-reaching goals for the future. To help ensure achievement and ambition by investing in the compelling portfolio of relevant and contemporary brands. It also continuously optimizes operations, focusing on strategy and marketing. globally it has a powerful set of differentiators. Provides world class hospitality. The company has a long history of being a responsible global business. His passion is consumer care and that extends beyond the walls of these hotels. This company believes that Carlson Rezidor should be a fair and responsible company towards the consumer, communities and the earth. This is a fundamental belief that is at the heart of our business. This company is looking for great staff to handle the consumer. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Carlson Rezidor hotel company has great properties globally. Being a large hotel group company made a lot of fuss and the service was good from the start. They provide many styles of service to the consumer. The company has a Club Carlson customer service facility. The company has seven large hotels that are very famous around the world. There are Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson, Country Inns & Suites By Carlson. They have a great membership structure and a good offer too. This company has over 75 years of experience in hospitality service. And the powerful set of brands that deliver a world-class hospitality service experience. The new generation of expertly curated luxury hotels is inspired by the multiple contemporary lifestyles of global travelers around the world. Rezidor caravan hotel company provides the world's leading hotel brand and also the iconic hotel. The hotel brand features innovative room service, as well as event, bar and restaurant facilities. the company has social responsibility and is service oriented. The company that cares, shares and bolds for the consumer. Carlson Rezidor views guests as real people with real wants and needs, he is truly committed to building personal and meaningful relationships with the customer. With intelligent and engaging services, the setting designs express the energy and style of each individual location. This company provides exceptional meeting spaces and guest rooms. The service encounter: Total control of the service exchange, while important to the consumer, is not possible. Worker service is inevitable even in highly standardized operations like Carlson Rezidor. As a result, the consumer may perceive a reduction in his level of control over the production process. When consumers perceive a reduction in control of the production process, they seek cues and reassurance that they will achieve the desired service outcomes. The consumer's attention is directed to the actions of employees to make such estimates. (Peter Schofield, Nicole Katics. 2006) What the company will later describe as “right” behaviors on the part of the service worker act to reassure the consumer of the positive results of the service. Individuals may view the demonstration of good behavior as a substitute for a sense of control (Namasivayam, K. & Hinkin, T.R. (2003)). As noted, in the service encounter the service worker often takes control of the interaction, which makes the display of a behavior importantcorrect. Research in non-hospital settings has shown that there is a relationship between perceptions of control and satisfaction. The more a guest or customer loses their sense of control, the more likely they will experience uncertainty, stress and, ultimately, dissatisfaction. The company proposes that consumers perceive greater levels of control in the exchange of services. Over the past two decades, the hospitality industry has seen a notable shift in focus towards customer orientation, however, the vast body of literature of relevant hospitality research, with a few exceptions that focus on the internal marketing concept and internal service constructs, is focused on external encounters, where one hotel department serves another such as Carlson Rezidor. This company's purpose was to explore one of three solutions "Capacity management is an essential responsibility of the operations function." The goal is to match the level of capacity to the level of demand in both quantity (quantity) and capacity (the quantity mix of skills to meet product/service specifications)' that distinguish a successful internal service encounter from one of failure. Although internal customers are usually not recognized as such, interpersonal relationships have been found to influence all internal service encounters in a hotel to a large extent. Other factors that influence internal service encounters are the professionalism, reliability, conscientiousness of internal suppliers, their communication skills and the consideration they show to their internal customers (Beverley Sparks, Karin Weber. 2008). The room division service chain mainly includes two forms of internal service meeting. In the first, the front office requests rooms that are serviced and checked by housekeeping for the external customer. From this point of view, the efficiency of the front office largely depends on the efficiency of housekeeping. In the second form, housekeeping identifies any maintenance problems in rooms or common areas and reports them to maintenance. Housekeeping cannot give up a room to the front office if something is out of order, and in such a situation, its performance depends on the response of maintenance. Furthermore, some international hotel chains (e.g. Starwood) have adopted a guest service system whereby all guest requests are automatically transferred to housekeeping. In this case, guests will most likely hold housekeeping responsible for any delay in processing a maintenance request they report. Again, part of the efficiency of the housekeeping service in the eyes of the guest depends on the response to maintenance. Communication is one of the most important elements in interdepartmental relations. Therefore, listening carefully and correctly communicating the progress of work, projects and problems are two of the most evident behaviors for this category. However, aside from these service behaviors, two analysts agreed that this category should include another aspect of accessibility/availability of internal service encounters which, according to reported incidents (24 negative incidents ± nine for the front office that was not able to contact housekeeping and 13 for housekeeping who are unable to contact maintenance), is strongly related to communication (Michael Davidson. 2008). People Management: The staff members of every hotel and tourism organization are its most important asset. The way their work is handled (facilitated) directly affects their success or failureof the organization. The basic management process is the same in almost all types of organizations and consists of six basic functions that affect all resources, including staff members. These functions are listed in the figure which also provides an example of the HR responsibilities applicable to each function. Customer Relationship Marketing The appreciation of relationship marketing lies in building and maintaining long-standing relationships with customers, which has a great impression on various organizations in the West. However, due to ethnic norms and modifications, the same term cannot be applied in the local context. This study is primarily drawn from data collected through an online survey from five-star hotels in Bangalore city. The purpose of this research aims to draw hoteliers' attention to relationship marketing and propose the use of this term for existing strategies currently used in hotels. The extensive literature review of strategies practiced in the hotel industry supports the mapping of strategies into a distinct term: Relationship Marketing. The main purpose of the study is to develop a literature-based framework for hoteliers to implement and practice the new term in the hotel industry. The study concludes with a blueprint and recommendations on using the new term to improve customer relationships and loyalty. The proposal attempts to investigate the relationship between employee branding, employee behaviors and service quality. There has been a notable improvement in the service delivery system of the hotel industry and the concept of CRM has taken on a new dimension and is gaining momentum in this industry. The present study on CRM concludes that almost all the owner/managers of the selected hotels in Ludhiana were aware of the concept of CRM and are practicing it in their respective hotels. However, medium to high rate hotels are practicing it to a greater extent and low rate hotels. tariff hotels practice it according to their convenience. Companies are undertaking various activities for customer acquisition, customer development through customization and personalization, and customer retention. Additionally, CRM practices help hoteliers increase customer satisfaction, build customer loyalty, and loyalty, which results in increased market share and high profitability. Relationship marketing is a topic that broadly addresses customer loyalty. By satisfying customers, the purpose of relationship marketing is to build loyalty among customers to purchase additional products from the company and recommend others to do the same. This is an essential marketing strategy that must be used in conjunction with almost every product and service today in order for the parent company to be successful. Relationship marketing is one of the areas with greatest expression in the marketing field, recognized not only by the academic world but also by professionals. Its application in the business world is increasingly visible. It is not just the multiple configurations of direct marketing that are increasingly used and are entering the field (not limited to physical mail) such as mobile marketing; rather it is also the individualisation of products, it is the growing use of services, it is loyalty programmes, it is precisely the multiple channels of interaction with the customer. This work is an open book of information for newcomers to the hotel industry. This study is an auxiliary information tool to be considered as one of the elements for the provision of services in the hotel sector. This concept of..