Topic > Top Ten SEO Insights From Google's John Mueller Google Differs in Countries How Spammers and Bots Affect Search Trends and Volume Creating Different Pages for Each Question and Answer John Mueller's Definition of Bad SEO Advice On Content Posting Frequency and Ranking SEO Tip to Avoid Duplicate Content Index Insights Mobile-First Insights into all things SEO are invaluable, especially when it comes from John Mueller. Recently, Google's Senior Webmaster Trends Analyst answered some pressing questions about the use of nofollow links, duplicate content, and more. Most of his answers are featured in the "Ask Me Anything" session on Reddit. Here are 10 things an SEO can learn from his comments, including excerpts from the responses he gave to Reddit users. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay On how to hide design features in the responsive version of websites The essence of the question is simply this: hiding some design features to improve user experience (UX) have a negative impact on ranking, now that websites gravitate towards mobile-first indexing. From Mueller's response, it can be deduced that although some design features must be compromised in the mobile-optimized version of web pages, important UX elements must be fully loaded on the page just as users open it. It showed that Google understands why some layout features should be hidden, but it's still important to promote user interaction for better conversion rates. If Google intends to ignore the Nofollow directiveThe Nofollow directive is an added value in the meta tags for the HTML of a web page source code, to suggest to Google not to follow external links within the site. This has been used by several websites. Mueller said Google has no plans to suddenly ignore nofollow, as it doesn't cause any problems but finds it useful for the search engine. However, he stressed that there is a tendency for things to evolve in due course. Therefore, an algorithm update that could invite changes in the future cannot be ruled out. Websites with better organic click-through rates rank higher. This refers to the number of clicks a site receives that appears on the SERP divided by impressions. Those in the SEO profession seem to think that organic CTR contributes to search rankings, but the Google exec says it's perhaps not as influential as most people think it is. His response suggests that people do "strange things" after a search, such as taking a step back, and this indicates that clicks on a ranked site are not an accurate measure of its quality. Additionally, there are ways to encourage higher rankings and that is optimizing long-tail keywords, meta descriptions, etc. Whether Google's algorithms differ across countries One Reddit user doubted whether there were inconsistencies in rankings for different areas, as indicated by the country code on Google's websites. This raised the question of whether the search engine uses different algorithms or ranking factors across countries. Mueller says that Google tries not to adopt algorithms distinct by language or country, since it is more....