Through my research on Elon Musk and his outstanding company called Tesla Motors Incorporated, I discovered many sides of Elon's personality. With his brilliant mind and exceptional creation, he generated an interesting ego that attracted the attention of the public. From nasty comments on Twitter to bold statements to the Highway Traffic Safety Administration, Tesla has shown both sides of its competitive nature. One side shows its focus on quality and safety, while the other shows a much more abrasive and selfish nature. Throughout my research I was able to connect Tesla's communication with several case studies that our class studied throughout the semester. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The first article I found helpful was the Twitter incident involving Elon Musk and Blue Origin founder Jeff Bezos. In this Forbes article, Jeff Bezos announces that Blue Origin has successfully launched the New Shepard capsule with a successfully completed suborbital flight. Blue Origin is a company specializing in space discovery with reusable spaceflight technology. In other words, Elon Musk and his special idea for the Tesla Model S have no relation to Jeff Bezos and his new accomplishments. That said, there were several tweets from Musk, as he trolled the web trying to make Jeff (or anyone who followed him) understand that Jeff was unfairly claiming credit for first achieving this feat. Musk began to belittle Blue Origin as he began to define what it means to "orbit" in space in terms of simply launching into space. He also described the differences between going into space, which is what he claims Bezos did, and going into orbit. Using scientific findings and mathematical problem solving to show the public how Bezos was wrong about his tweet. The reason I stopped on this article during my research is because, whether they like it or not, Musk communicates with the public via Twitter. In this situation, he trolls and behaves unprofessionally with his words and opinions about an irrelevant space exploration company. There might be some level of understanding if this was towards someone who was a competing company, but the fact that there were no ties to this company shows his immaturity on the internet. A different scenario that Tesla ran into on its journey to success as a luxury car company showed a different side of Elon Musk and his ilk. In recent news, a Tesla Model S owner in Europe reported that the front passenger seat belt was physically separated from the seat. After checking thousands of vehicles at the factory, Tesla was certain it wasn't their fault. Despite evidence that this finding was rare and not a standard finding for other Tesla vehicles, they decided to issue a voluntary recall to all Tesla owners. Tesla has openly stated that this is a proactive precautionary measure. Just like the Tylenol case study where Tylenol recalled 100% of its product to prevent any dangerous pills from reaching the mouths of the customers it serves, Tesla is carrying out a recall that was completely unnecessary, in order to avoid putting risk the health of its customers. in danger. When Tylenol discovered that their medicine was unsafe, they made a decision that would cost them millions of dollars and save their reputation and trustworthiness in the long run. Organize a voluntary recallfor all Model S owners it just shows that Tesla cares about people. Together with their voluntary recall offer, they have provided an attractive alternative for all owners who are far from a Tesla repair shop. Musk and his staff instructed owners on how to perform a do-it-yourself seat belt test. By applying approximately 80 pounds of pressure while pulling on the waste section of the seat belt, you will eliminate any failures that would be indicated by that point. For people who were unsure of their safety in a Tesla car, a visit from the Tesla Service Ranger would be necessary. The reason Tesla doesn't have traditional repair shops for its vehicles is because Elon Musk is famously against the concept of franchising for reasons of efficiency and customer service. This service would be very expensive for Tesla, costing hours of manpower as well as any flights required to reach all seven thousand two hundred people who must travel long distances to fasten their seatbelts. Just like in the Tylenol case, Tesla is willing to cut its own pockets with millions of dollars in costs to do the right thing. According to estimates provided by Tesla, it could cost them a total of $13 million if a physical recall was necessary. Tesla's Model X sport utility vehicle has finally provided pricing availability on Tesla's webpage. The reason these spectacular cars aren't featured in advertising is because of their "built to order" nature which left them behind on delivery times. Unlike every other automaker, Tesla doesn't maintain a large inventory of its products, but rather builds cars as they are ordered, to give each a specialized look and feel. Tesla is facing the reality that it has nothing to sell to the people who visit their website today or in the foreseeable future. While this might seem like a good problem to have with a car company that sells all of its products so quickly, it also has its drawbacks. This long order book reflects more than 25,000 orders already placed worldwide, with deposits of $5,000 or more (refundable) indicating strong interest in the vehicle. When the timeline for this new SUV was first released, the first shipments were expected to arrive in 2013. After more than two years of delay, Tesla has many eager buyers to answer to. Initial blame was placed on the release of more Model S vehicles to the public. Eventually Elon Musk talked about making sure the vehicle met expectations before releasing it. This quote spoke very well to me. With two years of cars to produce, Elon continues to tell the public that it's more about quality than getting the Model X out in a timely manner. In this case, Tesla is communicating its concerns and the reasons for its backlog to the public. This shows maturity and responsibility in their product. It would be much more ideal if they weren't two years behind on orders, but that's much better than having cars produced quickly and having all sorts of problems with each vehicle. My latest research exemplifies Elon Musk's personality, supported by his ego. In recent news about battery fires that were occurring inside many Tesla vehicles around the world, Elon Musk strongly insists that this news has been blown out of proportion. Although the author of this article claims that he may be right on this point, stating this to the public is a terrible public relations strategy. During this battery fire issue, Musk irritated traffic and safety regulators..